Retail Marketing - Shopping Center Marketing

Massachusetts company, WiTricity, says it will have just such a system on the US market in about 18 months.

The company showed how a transmitting unit, which could be placed in a wall, could power a television set several feet away. The chief executive of the company, Eric Giler, also showed how the system could wirelessly [...]

An ad campaign was conceived for the Salvation Army in Maine which included co-opting more than 50 local businesses to help promote the message “This Ad Cost Nothing” to infer that more money is available for the real issues dealt with by the organisation.
From the Salvation Army Donation Site
Recently, local businesses in Portland, Maine, helped [...]

CARSPAZE USA, Inc. is rolling out an innovative, eco friendly, advertising medium that transforms parking lots into large scale, drive-in brand environments. JetBlue is pioneering this new concept creating installations in Northern Virginia and Los Angeles, California, using in flight monitors and a concierge service to reinforce its “More” campaign message. Read full story at [...]

Trying to come up with new and eye catching way to advertise? How about using soap foam mixed with lighter-than-air gasses such as helium? Flogos - The result of such a mix - are flying foam logos that float through the sky. The sky’s the limit on the possibilities!
http://www.flogos.net/

Here’s a great article for those interested in lowering the carbon footprint while using their computer. It includes tips on things like using built-in power management tools and replacing your old power hungry CRT monitor with a LCD.

OfficePOD, a company based out of the UK plans to change the way people work with their ultra modern stand-alone offices for your backyard.
The garden based POD is of the highest quality design and provides a work environment that is separate from the disruptions of home life.

Climate Culture is a virtual world that combines guidance, community and games to help consumers reduce their energy consumption. By using their patent-pending carbon footprint calculator and reduction service, you can receive accurate and personalized advice on the amount of carbon, energy, dollars and other resources you fork out from hundreds of lifestyle choices.

Google is in the process of building another gadget called the Google PowerMeter. “PowerMeter will show consumers their electricity consumption in near real-time in a secure iGoogle Gadget”.
Google is looking to educate consumers on power consumption and how they can go about reducing their monthly bills while saving the world from harmful emissions.
Click here to [...]

The government has a sense of humor when it comes to saving energy with its new interactive website for Quebec’s L’Agence de l’efficacité énergétique.
Use your mouse to Drag Energuy by the hand and click on stuff that will help him save energy. But watch the clock!
http://www.aee.gouv.qc.ca/en/energuy/game/

As principal of a commercial design firm that specializes in retail, restaurants, hospitality and corporate spaces, it amazes me how fast sustainable design has become the hot-button topic in the industry. Collaborating with developers, engineers, municipalities and builders has always required architectural firms to keep costs lean by reducing waste, but over the past few [...]