Archive for the 'Direct Mail' Category
Direct Marketing Versus Database Marketing
Published by Cindy August 20th, 2008 in Email Marketing, Measurement, Search Engine Marketing, Websites, Direct Mail, Retail Marketing, Online Advertising, List Growing, Social Media, eCommerce, Mobile Shopping, Personal Shopping, Mobile Marketing, Social Networking, Interactive Advertisement, Advertising, Branding.Do you understand the evolution of direct marketing to what is now referred to as database marketing? This is the single greatest aspect of your marketing efforts. Let me explain the difference:
Direct marketing:Â creating a brochure, catalog or direct mail piece and mailing it to a list of potential or current customers in hopes that it […]
Parsons’ Class Strives to Achieve Famo
Published by Cindy March 19th, 2008 in Email Marketing, Direct Mail, Social Media, Social Networking, Interactive Advertisement, Advertising, Virtual world, Branding.Parsons The New School for Design offers a class called “Internet Famous” that’s an example of how academics can be open.
The course states that it is dedicated to teaching students how to spread their work across the widest audience online, essentially by teaching students to understand, use and even exploit the social web. Throughout the […]
Make the Leap to Demographic Targeting
Published by Margaret March 2nd, 2007 in Email Marketing, Measurement, Search Engine Marketing, Direct Mail, Shopping Center Marketing, Retail Marketing.Imagine a scenario in which you could push your paid search advertisements more aggressively to where you know your ideal prospect is searching. Sound cool? Sure, but this is probably still a few years away, right? Maybe not. Read more.
[Full story at iMediaconnection.com]
