Archive for the 'digital publishing' Category
Digital Marketing & Traditional Print Ads, Combined?
Published by Stephanie March 3rd, 2010 in Advertising, Branding, Consumer Brands, Fashion, Innovation, Mobile Marketing, Mobile Shopping, Online Advertising, Retail Marketing, Technology, digital publishing.The NY Times reported today that Condé Nast will be releasing several of their magazings in full-length versions, as iPad applications. These will be available to iPad users, just like a traditional magazine, at a fraction of the weight and waste. “The first magazines for which it will create iPad versions are Wired, GQ, Vanity Fair,The New [...]
Web ads that learn from you
Published by Angie November 13th, 2009 in Advertising, Interactive Advertisement, digital publishing.This might surprise you, but the holy grail for many online advertisers is to make an ad that people actually like. Based on the current state of the banner ad economy, that might not seem like the case.
Thanks to the simple addition of thumbs up and thumbs down buttons on many websites, advertisers are finally [...]
Online Retail in Canada is Growing
Published by Jason December 10th, 2008 in Advertising, Email Marketing, Interactive Advertisement, Retail Marketing, digital publishing, eCommerce.Online retail sales in Canada are growing. The amount of money spent on Online Media Sales is set to increase by 28.8% over the next four years. Traditional retailers are fast becoming the most dominant online retailers, “selling both necessities and discretionary items” to a broader consumer base.
Le Quan Truong
Manager, Internet Marketing
Sears Canada Inc.
The big [...]
Double Circulation with Digital Publishing
Published by Yvette December 10th, 2008 in Branding, digital publishing.I hope all retail marketing managers that create catalogs, magazines, brochures or other kinds of publications online read this blog and stop posting traditional huge pdf files on their sites that take forever to download…did I mention forever to download…what a nuisance.
Dotfusion has adopted a turnkey solution - enhanced digital publishing with Z-mags Publicator Pro. [...]


