Retail Marketing - Shopping Center Marketing

One effective way to keep people on your web site is to offer them something for free. On Hancock Fabric’s web site, they offer projects that can take 30 minutes or an hour or more. Lowes offers interactive tools for designing a room, figuring how many cans of paint are needed for a project, etc. […]

Nearly two-thirds (64.5%) of Americans plan to celebrate Halloween this year and will spend an average of $66.54, according to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, MarketingCharts reports.

These increases will drive 2008 Halloween spending to an estimated $5.8 billion, up from $5.07 billion last year, when […]

Would you perform open heart surgery if you had never been to medical school?  What about defusing a live bomb without any prior formal instruction?  “Ridiculous”, you say.  “That would be the height of foolishness.”  Obviously, you are 100% correct!
Hold on to this thought now while we take things down a notch or two.  If […]

Brand managers are fond of lists showing how their brands stack up against the competition.  The same is true for nation branding.  But how do you rank a nation brand?  How does Germany’s brand stack up against Singapore’s? Or France’s against the UK’s?
Simon Anholt, a nation branding expert who advises governments on such issues, […]

Arguably, the king of cheap chic is US retailer Target. Faced with intense retail competition years ago, Target chose “to reposition itself as a mass merchandiser of affordable chic goods,” according to professors Patrick Barwise and Sean Meehan, co-authors of the book Simply Better (Harvard Business School Press). While Kmart was approaching bankruptcy and Wal-Mart […]

You probably know that Crocs are fairly popular shoes these days–with kids and weekend warriors (personally, I can’t go there). But did you know that when you search for “Crocs” on Flickr there are 27,761 results? (And a solid majority of them are about the shoes, not the reptiles.) Search for “Jibbitz” and you get […]

More than two-thirds (68 percent) of online Americans say they visit online blogs, communities or social networks, and 33 percent engage in product research online to help make purchase decisions, according to (pdf) the August/September 2008 Insight Report from MarketTools - writes MarketingCharts.
The frequency of social media visits also is on the rise, with 42 […]

Imagine you’re in a meeting with your CFO and he/she announces that all variable spending must be held flat or increased at a significantly slower rate than you have experienced over the last two years. Now what do you do? While we haven’t been privy to your budget meetings, we do get the subsequent calls […]

For the next three days, teen network The CW will run an internet and mobile campaign for TV series 90210, which debuted last night.
The campaign reportedly cost $50,000. A “virtual billboard” will take over the home page of mobile content site Myxer, which has a community of 12 million teens and twenty-somethings, reports MediaBuyerPlanner.
The campaign […]

So, you’ve signed up for yoga, bought a series of slimming body wraps and started mixing that Master Cleanse. But what are you going to wear when your old clothes are too big and your goal weight jeans are still a bit too snug?
Enter: Transitional Sizes. Created to satiate the fundamental need of women who […]