Category: Consumer Brands
Augmented Reality Comes to Home Depot
June 24, 2010 – Businesses love gift cards. But with so many gift cards out there (from Chili’s to Nordstrom), how do you distinguish yourself from the rest of the pack? Home Depot thinks augmented reality could be the way. With Home Depot’s new… Read More
Digital Cosmetic Mirror: Try On Makeup Virtually
June 24, 2010 – IBM has recently teamed up with Israel-based EZface to create a “virtual mirror” that allows you to see what makeup looks like on your face without ever opening a compact. Inside your favorite retail store, the EZface kiosk will take… Read More
Listening on the Web
June 21, 2010 – Like any conversation, a large part of talking is… listening. This is also important when thinking through your Social Media strategy. “Who’s saying what” about your brand is equally important to sharing deals, events and random things you may think… Read More
Banana Republic stepping up on email program
June 10, 2010 – Not only has Banana Republic been working in overdrive on creative approaches the past eight months, but it has been testing, testing, and testing some more. Long trapped in a format of simply presenting offers and highly image-based email campaigns,… Read More
Set up your Storefront on Facebook
June 10, 2010 – At last, besides the sale of virtual gifts like hugs and cupcakes, Facebook has an app that allows you to open an ecommerce storefront via Payvment. First introduced back in November 2009, Payvment uses a PayPal shopping cart for its… Read More
Fashion + Weather = Feather Report!
June 9, 2010 – Have you ever left the house thinking, “It might be warm out now, but I wonder if I’ll need a sweater or a jacket for this evening” and proceeded to sit in front of your closet thinking through your outfit… Read More
“There’s an App for That”
June 2, 2010 – The NielsenWire Blog recently launched its ‘App Playbook,’ surveying more than 4,200 people who had downloaded an application to their Smartphone in the past 30 days. Some key stats from this survey are: 21% of American wireless subscribers have a… Read More
Summertime Campaign Planning
May 27, 2010 – Summertime typically means that the “kids” are out and about and ready to unwind. They have more time to spend on the computer, more time to sit in front of the TV, more time to hang out with friends and,… Read More
‘Togetherville’ Aims to be Facebook for Kids
May 20, 2010 – NEW YORK – Kids under 13 aren’t allowed on Facebook, but that hasn’t stopped many of them from joining. Togetherville, a social network for kids ages 6 to 10, hopes to lure them into a more age-appropriate setting. The site,… Read More
Try Before You Buy
May 20, 2010 – With the iPad due to hit Canadian apple stores on May 28th, a lot of people are still wondering if it’s worth the $549 for the base model. What if you were given the chance to try before you buy?… Read More