Retail Marketing - Shopping Center Marketing

An ad campaign was conceived for the Salvation Army in Maine which included co-opting more than 50 local businesses to help promote the message “This Ad Cost Nothing” to infer that more money is available for the real issues dealt with by the organisation.
From the Salvation Army Donation Site
Recently, local businesses in Portland, Maine, helped [...]

Brand Girl will be a free, monthly e-mail newsletter and blog that features articles and reviews about the latest topics in style, wellness, living, technology and travel. Partner manufacturers will send samples of their latest products to Brand Girl, who will review them on her blog. Readers will then be directed to participating blog sites [...]

Beginning early this month, Northland has been affixing samples of its caps, gloves and scarves on roughly 50 billboards throughout the city of Graz. About 20 items are attached to each eye-catching billboard—for a total of about 1,000 in all—and the effort is repeated every other day. A video on the company’s site shows consumers [...]

Cause-related marketing can increase sales as much as 74 percent in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of Business, MarketingCharts reports.

We know about the MyStarbucksIdea website, which Starbucks positions as a catch-all blog, customer feedback site, and social networking website. The reality is that website is an unfocused slush pile for customer generated ideas.
But how many of us know about Starbucks V2V? It’s a full-fledged social networking site to promote volunteerism with customers and Starbucks [...]

Find yourself wishing for shinier hair? A healthier body? A park in your community? Maybe a home of your own?
Check out Pantene Beautiful Wishes, a site we launched this week (and for those interested, it’s a Flex application with streaming video). This is the place to go to make all sorts of wishes–and help make [...]

Philip Spencer, marketing director at World Vision UK, says that by applying “branding thinking” to humanitarian appeals and campaigns, charities and agencies can break through the “charity fatigue” that most people feel. “Branding is increasingly used to make humanitarian campaigns like a consumer item,” he remarks. “You have got to engage and hit the right [...]

Since “door-busting” deals and the accompanying points or “rewards” are de rigueur for holiday shopping, it’s nice to see retailers infusing some creativity and consumer control into their programs.
Three of the holiday rewards involve getting more points or dollars based on when and what you buy. The fourth is a 6-month trial subscription to Geek [...]

This summer, New York City couple Christine Santora and Justin Gignac launched Wants For Sale, a site where they sell paintings of things that they want, at the cost of the real item. So a painting of a slice of pizza is only $3 while a Nintendo Wii goes for $270.92. (Your DSL must have [...]