Archive for the 'Advertising' Category
Google Announces National Click-to-Call Mobile Ads
Published by Stephanie March 12th, 2010 in Advertising, Consumer Brands, Demographics, Innovation, Interactive Advertisement, Mobile Marketing, Online Advertising, Search Engine Marketing, Technology.Most people are starting to carry full-Internet browsing phone in their pockets, so Google has launched the new “click-to-call” feature for Google AdWords. iPhone, BlackBerry, Android and Palm Pre users should start seeing the first wave of this new feature in the very new future. While these ads won’t appear automatically, companies using Google for [...]
Facebook Landing Pages
Published by Stephanie March 10th, 2010 in Advertising, Branding, Consumer Brands, Design, Email Marketing, Interactive Advertisement, List Growing, Mobile Marketing, Online Advertising, Retail Marketing, Social Media, Social Networking, Technology.Websites like Best Buy, Victoria’s Secret, Lacoste and DSW are jumping on board the train of Facebook Landing Pages.
Facebook Landing Pages allow you to create custom (and simple) HTML pages for direct landing from emails and promotions. Think of it as a mini-site within a Social Media site.
Facebook Landing Pages are used to promote deals, [...]
Geo-Fences + Mobile Phones = Powerful Real Estate Marketing
Published by Stephanie March 8th, 2010 in Advertising, Demographics, Innovation, Interactive Advertisement, List Growing, Mapping, Mobile, Mobile Marketing, Online Advertising, Personal Shopping, Retail Marketing, Technology.Chris Thorman writes for Software Advice which specializes in helping organizations find the right software for their individual needs. He has shared his article “Searching for Real Estate Made Easy: Geo-Fences Plus Mobile Phones” with Dotfusion.
It’s Saturday morning. Joel and Rebecca are walking their dog through a neighborhood in Austin, TX. As they walk, they [...]
Digital Marketing & Traditional Print Ads, Combined?
Published by Stephanie March 3rd, 2010 in Advertising, Branding, Consumer Brands, Fashion, Innovation, Mobile Marketing, Mobile Shopping, Online Advertising, Retail Marketing, Technology, digital publishing.The NY Times reported today that Condé Nast will be releasing several of their magazings in full-length versions, as iPad applications. These will be available to iPad users, just like a traditional magazine, at a fraction of the weight and waste. “The first magazines for which it will create iPad versions are Wired, GQ, Vanity Fair,The New [...]
Facebook on Track for $1 Billion Revenue This Year
Published by Riley March 3rd, 2010 in Advertising, Measurement, Online Advertising, Social Media, Social Networking.According to figures released yesterday by the Facebook focused blog insidefacebook.com, made upwards of $700 million in 2009 and is expected to reach a phenomenal $1 billion in revenues in 2010.
Year over year, Facebook’s revenues have typically doubled, from $150 million in 2007 to around $300 million in 2008 and so on.
Read full story here.
Dealing with Negative Feedback via Social Media
Published by Stephanie February 23rd, 2010 in Advertising, Branding, Consumer Brands, Fashion, Innovation, Interactive Advertisement, Online Advertising, Retail Marketing, Shopping Center Marketing, Social Media, Social Networking, Technology.So, you finally came to the agreement that Social Media is the way of the future, but you’ve started to notice that while you and your associates think highly of your products, services, centers, stores, or other, there are some people out there on the Internet are saying something different.
Is the best practice to dump [...]
Advertising Through Social Media is Booming More Than Ever
Published by Stephanie February 17th, 2010 in Advertising, Branding, Consumer Brands, Retail Marketing, Social Media, Social Networking, Technology.PricewaterhouseCoopers reported in October that Internet advertising revenues totaled $10.9 billion for the first half of 2009. It’s been estimated that Facebook alone took in $435 million of that total. But for a site with nearly half a billion users, a quarter of which spend more time within the network than watching television, these numbers [...]
The Mobile Marketing Revolution.
Published by Stephanie February 10th, 2010 in Advertising, Branding, Consumer Brands, Design, Mobile Marketing, Online Advertising, Retail Marketing, Technology, Virtual world.It’s here.
Apple has finally (and formally) announced that the iPad will be coming out in late spring, 2010. In additions to competing with electronic books (like Amazon.com’s Kindle, Barne’s & Noble’s Nook, Sony’s Reader Digital Book, etc) as a reading device, purchasers will also be able to browse Safari, check their email, watch YouTube videos, [...]
Discount vouchers directly from your iPhone
Published by Angie February 4th, 2010 in Advertising, Mobile, Mobile Marketing, Mobile Shopping, Personal Shopping, Retail Marketing, Shopping Center Marketing, Social Media, eCommerce.Voucher Cloud is an app developed by Invitation Digital that allows users to get discount vouchers straight to their mobile, as well as locating nearby businesses with special offers.
To make things easier, Voucher Cloud takes your current location via GPS and serves up the offers closest to you. This seems to [...]
What are people buying right now?
Published by Riley February 3rd, 2010 in Advertising, Measurement, Mobile, Mobile Marketing, Mobile Shopping, Personal Shopping, Retail Marketing, Shopping Center Marketing, Social Media, Social Networking, eCommerce.Spin off of Twitter’s question “What are you doing?” Now we get to see your credit card transactions! Good idea?
As the Internet matures, slowly but surely everything we do in the real world is going social. But there’s a limit to how much information we can explicitly share on all the various services. A new [...]


