Category: Interactive Advertisement
Facebook Unveils Ad Targeting Program
November 7, 2007 – Now that Facebook has unveiled plans to target advertisements by injecting them into its members’ conversations, the popular online hangout must persuade its users to embrace the initiative. Facebook is giving users some control over whether to share information on… Read More
Retailers Continue Shift To Online Ad Initiatives
October 31, 2007 – When Future Shop wanted to make a splash this summer, it launched an online forum on its website to make it a destination for customers who crave information about the electronics chain’s products and technology. To pitch the initiative, Future… Read More
Innovative Web Marketing – Hidden Image Technology System
October 29, 2007 – After experiencing success with the WebDecoder and NetDecoder, Global Commerce Group announced the newest arrival in exciting, interactive promotions, the Hidden Image Technology System (HITS.) Now companies will be able to create promotions that will cross all portable media device… Read More
Handvertising Comes To The Masses + 5 Forms of Bodyvertising
October 29, 2007 – Placing advertisements on the human body is nothing new, even Kanye did it. As well, on eBay, the human body has been listed with a “for sale” sign on it more than once. Now a company called Handvertising USA is… Read More
Flash Drive Music Bracelet – Matchbox 20 Album On USB
October 24, 2007 – Why buy “Exile on Mainstream”, the new album from Matchbox Twenty, on CD when you can buy it on USB bracelet? “Available exclusively at Best Buy, the $35 item includes all 17 songs from the album (released Oct. 2), music… Read More
$150 Home Theater Watch
October 22, 2007 – This new watch might be one of the slickest watch tvs yet… and it only costs $150. Having said that, this watch does not stream live tv. Rather it plays videos from 2GB of built in storage. Still, this is… Read More
POLO Makes Great Sport Of Interactive With Rugby.com
October 22, 2007 – When Ralph Lauren sets its mind on digital marketing it does so with the energy of a team that plays to win. A recent email from Polo introduced me to its new concept and web site, Rugby.com. Wow. What a… Read More
Shopping Cart Concierge
October 19, 2007 – The Shopping Cart Concierge is a touch screen computer that brings your ordinary shopping cart into the digital age. It can assist with self-serve checkouts and provide shoppers with a wealth of information. The company notes, “Integrated into the shopping… Read More
Scents That Make You Shop More – Retailers Get Smelly With Their HVAC
October 15, 2007 – Researchers tell us that our sense of smell has the power to influence our moods. Apparently, the right smell at the right time can put us in the mood to shop. A company, Scentair, specializes in selling “scents” to businesses.… Read More
Interactive Tables And Floors – Catchyoo’s Cool Projection System
October 10, 2007 – Catchyoo, Japanese company brings an entirely new way of interactive advertisement to the world. The company offers the interactive advertising that you can promote your brand on floors, walls, tables, 3-D spaces, or wherever. The quality of the visuals and… Read More