Retail Marketing - Shopping Center Marketing

This might surprise you, but the holy grail for many online advertisers is to make an ad that people actually like. Based on the current state of the banner ad economy, that might not seem like the case.

Thanks to the simple addition of thumbs up and thumbs down buttons on many websites, advertisers are finally getting a sense of how enjoyable (or annoying) their ads are.

Article by Mark Milian
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