Retail Marketing - Shopping Center Marketing

Most people are starting to carry full-Internet browsing phone in their pockets, so Google has launched the new “click-to-call” feature for Google AdWords. iPhone, BlackBerry, Android and Palm Pre users should start seeing the first wave of this new feature in the very new future. While these ads won’t appear automatically, companies using Google for [...]

Websites like Best Buy, Victoria’s Secret, Lacoste and DSW are jumping on board the train of Facebook Landing Pages.
Facebook Landing Pages allow you to create custom (and simple) HTML pages for direct landing from emails and promotions. Think of it as a mini-site within a Social Media site.
Facebook Landing Pages are used to promote deals, [...]

Chris Thorman writes for Software Advice which specializes in helping organizations find the right software for their individual needs. He has shared his article “Searching for Real Estate Made Easy: Geo-Fences Plus Mobile Phones” with Dotfusion.
It’s Saturday morning. Joel and Rebecca are walking their dog through a neighborhood in Austin, TX. As they walk, they [...]

Every shopping center in the world has several in-store directories. They are broken down so visitors can find the place they are looking for and can get a sense of where they currently are in relationship to the center. But the hardest thing about in-store directories, is knowing where to find them (in the store). [...]

So, you finally came to the agreement that Social Media is the way of the future, but you’ve started to notice that while you and your associates think highly of your products, services, centers, stores, or other, there are some people out there on the Internet are saying something different.
Is the best practice to dump [...]

Creating a great call to action isn’t simple of course, as it takes work to figure out exactly what to offer and how to portray that offer on your pages. As you begin to think about how to handle creating calls to action for your website, keep in mind that simple calls to action [...]

This might surprise you, but the holy grail for many online advertisers is to make an ad that people actually like. Based on the current state of the banner ad economy, that might not seem like the case.
Thanks to the simple addition of thumbs up and thumbs down buttons on many websites, advertisers are finally [...]

Augmented Reality is taking hold across the marketing world as consumer brands as varied as Kia Motors, Nestlé, and Frito-Lay look for newfangled ways to push snack foods, cereal, and automobiles to a younger demographic. The hope for marketers is that augmented reality will engage an audience more deeply than other forms of social media, [...]

Disney is teaming up with Apple’s retail team to reinvent their retail outlets, turning them from just stores into “Imagination Parks”. Over the next 5 years, 340 Disney Stores will be turned into interactive retail experiences.
“The world does not need another place to sell Disney merchandise — this only works if it’s an experience,” said [...]

What economy doubled in size last year? Well, none other than Second Life, the virtual world brought to life by Linden Labs. Second Life offers a unique virtual opportunity for retailers to connect with potential customers. Take H&R Block for an example:
Despite the stuffy decor, there is an interesting point-of-sale angle. For $100 Linden (usually, [...]