Retail Marketing - Shopping Center Marketing

Have you ever longed for the future of shopping for jeans to be determined for you, or are you the kind of shopper who likes trying on endless styles of denim before you settle on one that fits your shape? Every body is different and every shape unique, and speaking for myself, I find the [...]

If you’re anything like me, you YouTube Old Spice commercials with your friends and family, or anytime you need an honest laugh in the middle of the day. Now, however, we’re not the only ones laughing. The Old Spice Body Wash Social Marketing department is laughing too… all the way to the bank.
Neilsen reported that [...]

This week, Foursquare hit a new milestone. Known for creating ernest in communities to “check-in” at people’s favorite spots, only to be rewarded (whether clout as Mayor, or physical discounts on products), Foursquare has cornered the geolocation-social media market, and with big reward for them. Foursquare hit it’s 100,000,000 (yes, that’s 9 “0’s”) this week [...]

Come August 1, you will no longer have the option of paying real money for fake gifts to post on someone’s virtual “Wall” on Facebook. It sounds crazy, but I can’t help but think, “who in their right mind would spend their hard earned dollar for something so… not real?” Turns out that a number [...]

It’s true that each person has a “morning routine” of sorts, and that routine is as unique as the individual, but lately, certain technologies have made their way into many of those routines.
Personally, my own routine starts by hitting snooze on my iPhone, 3 or 4 times each day. Then, once my eyes can focus, [...]

Businesses love gift cards.
But with so many gift cards out there (from Chili’s to Nordstrom), how do you distinguish yourself from the rest of the pack?
Home Depot thinks augmented reality could be the way. With Home Depot’s new gift card, the giver creates or uploads a customized video to the Home Depot [...]

IBM has recently teamed up with Israel-based EZface to create a “virtual mirror” that allows you to see what makeup looks like on your face without ever opening a compact. Inside your favorite retail store, the EZface kiosk will take your picture and display it on its screen. You can even share your results with [...]

Like any conversation, a large part of talking is… listening.
This is also important when thinking through your Social Media strategy. “Who’s saying what” about your brand is equally important to sharing deals, events and random things you may think are relevant to your audience.
Measurable feedback has been a concept since the development of the telephone. [...]

Have you ever left the house thinking, “It might be warm out now, but I wonder if I’ll need a sweater or a jacket for this evening” and proceeded to sit in front of your closet thinking through your outfit selection and it’s appropriateness for the weather?
The solution is here and it’s called “Feather Report“. [...]

The NielsenWire Blog recently launched its ‘App Playbook,’ surveying more than 4,200 people who had downloaded an application to their Smartphone in the past 30 days.
Some key stats from this survey are:

21% of American wireless subscribers have a smartphone at Q4 2009, up from 19% in the previous quarter and significantly higher than the 14% [...]