Category: Email Marketing
Make Salesforce Your CRM Tool of Choice
November 5, 2008 – Salesforce is more than an Internet sales tool. It opens up the opportunity for you as a small business owner to major corporation to best manage your clients and potential clients. Integration is key. Salesforce allows for integration with other… Read More
The Show Must Go On
October 29, 2008 – The marketplace is volatile and unstable at the moment. I have not said anything you haven’t been hearing for months. Let’s be realistic here, “The show must go on”, or all our “what if’s” could be a reality. We all… Read More
9 Ideas To Offer Your Online Audience
October 15, 2008 – One effective way to keep people on your web site is to offer them something for free. On Hancock Fabric’s web site, they offer projects that can take 30 minutes or an hour or more. Lowes offers interactive tools for… Read More
2009 B-to-B Marketing Trends
September 24, 2008 – Imagine you’re in a meeting with your CFO and he/she announces that all variable spending must be held flat or increased at a significantly slower rate than you have experienced over the last two years. Now what do you do?… Read More
Brands Let Consumer Voices Rise to the Top
September 4, 2008 – LEGO and Home Depot, both have great e-campaigns celebrating consumer ratings and reviews. More than the fact that both brands invite public feedback from customers, I love how both use this content to promote an edited assortment for other customers.… Read More
Consumers Use More Coupons, Prefer to Get Them Online, in Mail
August 28, 2008 – With the economy taking an increasingly big bite out of wallets, consumers are using more coupons than they have in the past. According to Prospectiv, 81 percent of consumers in a new study claimed they use coupons for grocery items,… Read More
Direct Marketing Versus Database Marketing
August 20, 2008 – Do you understand the evolution of direct marketing to what is now referred to as database marketing? This is the single greatest aspect of your marketing efforts. Let me explain the difference: Direct marketing: creating a brochure, catalog or direct mail… Read More
American Apparel Tops Online Apparel Advertisers
August 6, 2008 – Is it any wonder? American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during April, according to a study based on data from the comScore Ad… Read More
Denim, Deconstructed
August 6, 2008 – Anthropologie wants to help you solve your denim dilemmas. Want to know what to wear with a slim pair, if your bootcut makes the cut or if your trouser’s chic can be beat? Relax – they have sketched it all… Read More
What Do The Terms “Opt-in” And “Double Opt-in” Mean?
July 23, 2008 – Opt-in is when someone actively gives you their email address to send them something. Examples include having a notebook by your cash register to have people jot down their contact information or subscribing to an e-newsletter or email correspondence online.… Read More