Category: Email Marketing
Retailers – Why do consumers sign up for email?
June 11, 2009 – Retailers send more e-mail than almost any other industry, according to Forrester Research Inc., but to get the most out of marketing e-mail, they need to drill down into why different consumers subscribe, and craft campaigns accordingly. According to Forrester’s… Read More
Swine Flu Spammers, What We can Learn
April 30, 2009 – Those nasty spammers are at it again. This time, they are trying to capitalize on the swine flu “pandemic”. So how do they get results? Well, first of all, very, very large lists. Second they are doing something all email… Read More
Purchases Are Influenced By Email Messages
April 8, 2009 – Many of Dotfusion’s retail clients this year have been noticing a strong lift in retail sales as result of email campaigns. In the US, on average a retailer is sending 9.7 emails per month with the strongest emailing happening in… Read More
Optimizing Your Email Marketing, The Value of an Agency
January 15, 2009 – Press send and it will all be all over with, or will it? Successful email marketers use many best in class practices to turn out one campaign. The question by many is why do we have to do that to… Read More
Less is More, Put Your Subscriber Lists on a Diet
January 7, 2009 – In marketing it has been always said to play the law of averages. The more you put out the more you will get back. This holds true for most things but for email campaigning running lean and mean with no… Read More
What Will 2009 Bring?
December 18, 2008 – Retailers of all magnitudes are waiting with bated breath to see what 2009 will bring. Although some wait there are few who have ascertained that interactive marketing is the way to go. If that is the case many ask where… Read More
Going Mobile
December 10, 2008 – More and more retailers are seeing the importance behind marketing through mobile channels. Currently about 30% of people access email campaigns via their mobile device before opening the email anywhere else. These are the people who are grabbing their email… Read More
Online Retail in Canada is Growing
December 10, 2008 – Online retail sales in Canada are growing. The amount of money spent on Online Media Sales is set to increase by 28.8% over the next four years. Traditional retailers are fast becoming the most dominant online retailers, “selling both necessities… Read More
The Cost of Selling – Going High Tech to Trim The Fat Out of Marketing
December 3, 2008 – In times of economic downturns businesses will always find creative ways to market themselves in more efficient ways. Some will turn to printing on differnet materials to save, but the truely smart and savy marketers will turn to new technology… Read More
Txt: Retail marketers reach the coveted 18 – 34 market
November 26, 2008 – Moving into the season of new changes, it becomes glaringly evident through recent US Presidential election tactics by the Obama camp that online marketing is not only reaching or impressing, but truly connecting, engaging and getting responses from the 18 -… Read More