Retailers – Why do consumers sign up for email?
Retailers send more e-mail than almost any other industry, according to Forrester Research Inc., but to get the most out of marketing e-mail, they need to drill down into why different consumers subscribe, and craft campaigns accordingly.
According to Forrester’s report, “Why consumers subscribe to retail e-mails,” most consumers now have a long history of receiving e-mails—seven years, on average—and they expect more from them than before.
Read full story at Internet Retailer