What Will 2009 Bring?
Retailers of all magnitudes are waiting with bated breath to see what 2009 will bring. Although some wait there are few who have ascertained that interactive marketing is the way to go. If that is the case many ask where do we find the money to add to this budget? There is no definitive answer to this question but the sure thing is interactive marketing is the future of retail marketing.
Traditional methods of advertising are archaic and receive lower success. The Internet is where most go to research potential purchases. Having your face there places you in the arena and enables you to sell your goods or services.
hi from Madrid,Spain.
i have a advertising comany called Futuralia publicidad.
first of all sorry for my english i’m triying to improve.
i agree that interactive mk is the future, but in the 2009 will appear new advertising retail methodes as 3d. but the interaction with consumers is the most imortan, let them try the products, ask what they need.
the customer experience in the shop is the most important,creat a good atmosphere,and make them feel well, client atention is important.
if the crisis continue and the sopping center decrease more and more, the presents and quiz are going to be necesaries in our times.
the new systems of 3d, are going to change the mk retail in the 2009 in my point of view.
As with any form of marketing, it should provide some sort of return on investment helping to justify the budget
To me it seems like fashion retailers have focussed too much on creating beautiful glossy shops but no real heart and soul. With the new low cost rich media platforms (www.ahead.com, http://www.vimeo.com), microblogging (www.twitter.com), and social networks (www.facebook.com) it’s a easy and cost effective as ever to tell and show real stories to the clients.
Talk about your employees, about how the latest designs were designed and produced, show the next collection, tweet about special offers on a slow day…basically use your imagination to get people into your shop.