Online Retail in Canada is Growing
Online retail sales in Canada are growing. The amount of money spent on Online Media Sales is set to increase by 28.8% over the next four years. Traditional retailers are fast becoming the most dominant online retailers, “selling both necessities and discretionary items” to a broader consumer base.
Le Quan Truong
Manager, Internet Marketing
Sears Canada Inc.
The big guys are catching up. That is not to say that others will suffer but they are pushing their large marketing budgets toward interactive. Retailers definitely need to take advantage of the benefits of using interactive tools to further and increase in store and online sales.