Retail Marketing - Shopping Center Marketing

Glam Media, the top women’s online network, launched Glam Today, a topic-based daily email list for women. Each day focuses on a different vertical:

• Monday: “Great Style In No Time Flat,” a five-second style guide
• Tuesday: “Tips and Tricks for the Beauty Obsessed”
• Wednesday: “Because Food Should Always be Fabulous,” a roundup of modish recipes
• Thursday: “The Must-Know for Pop-Culture Gurus,” a gossip and trivia sheet
• Friday: “How Your Body Really Works,” a newsletter that debunks popular health myths

Users may register for one or all email editions. Like The Daily Candy or Gay List Daily, some editions are city- or zip code-specific. Content will be gleaned from the Glam Publisher Network.

New subscribers could win $5000 and a Chloé Saskia handbag. Advertisers will be given the opportunity to try the Glam Evolution eMail Ad Services Hyper Targeting System, which targets “by audience, vertical focus, and engagement,” Glam stated.

Last week Glam launched GlamX, a vertical display and video ad exchange.

[Story Found at Marketing Vox]