Retail Marketing - Shopping Center Marketing

A recent study finds people no longer perceive “spam” as just unsolicited email. They see spam as email they simply don’t want.

This makes email marketing a tougher nut to crack. But having a consumer’s trust on your side makes it a lot easier. Here are some tips for increasing the likelihood of getting your message read.

1. Make it easy to subscribe. If you have a brick-and-mortar shop, you might have users sign a guest book to keep them up-to-date on events and special deals.

On a website, invite users to enter their emails for future discounts or promotions. Remind them you will not sell their information.

[Full Story at Marketing Vox]