What Are The Top 10 Trends For Email Design in ’08?

1. Getting serious about the subject line.
It’s the most important sentence of your entire email campaign, and yet too many otherwise creative people are content with the most banal of subject lines, like “February Newsletter.” February may indeed be an exciting month for your organization, but as busy readers with two seconds to decide whether or not to stop and open your email, you’ve got to give us just a little more enticement. You can still keep your monthly label, but add some color, like “Initech’s February Newsletter: How Good is Your HR team? Take Our Quiz and Find Out…” Now, we’re intrigued. Nice work, Initech.

[Full Story at myemma.com]