Ad Spend To Increase Nearly 7% To $479B In ’08
Global ad spend in measured media will reflect 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007’s 6.0 percent YOY increase, according to GroupM’s This Year, Next Year study, writes MarketingCharts.
That forecast growth rate is unchanged from GroupM’s previous estimates, though at the time global spending was forecast to reach $462 billion.
Television and the internet will drive global ad growth, representing the vast majority of additional new investment in 2008, according to GroupM Futures Director Adam Smith, who oversees “This Year, Next Year” reports.
[Full Story at MarketingVOX]