Retail Marketing - Shopping Center Marketing

Internet marketing can be very powerful, but it needs to be done right to be effective. Many Internet marketing rookies — and even some veterans — continue to make the same types of mistakes in their online marketing efforts. Here are a few marketing mistakes to watch out for and avoid.

1. Making viewers wait. People expect the Internet to be fast. If your server is slow or use graphics that take two minutes to download, you can say goodbye to your potential customers. To market yourself effectively, you need to put your information in front of people quickly.

2. Technical arrogance. Do not assume that everyone has the latest version of a program to view your site. Not everyone has Macromedia’s Flash installed, for example. Always have plain HTML and text versions at the ready for these users.

[Full Story at AllBusiness]