Retail Marketing - Shopping Center Marketing

Desktop widgets allow you as the consumer to get updated information from a vendor or Web publisher, without launching a browser window. The widget is connected to the Web, and pulls in data and information from the Web to automatically update the content in the widget. You can click on the widget and be taken directly to the vendor or publisher’s site.

In the beginning, desktop widgets were mostly the realm of early tech adopters or for apps like getting weather updates.  But increasingly, marketers and online retailers are catching on to desktop widgets. And so are their customers.

Internet Retailer magazine’s lead article this month is about online retailers using desktop widgets to stay top of mind with past customers.

From the retailers’ and marketers’ perspective, desktop widgets push out information about special offers and updates to be seen by consumers who have the widgets on their desktops. Some retailers are using desktop widgets as replacements for email marketing.

[Full Story at Small Business Trends]