Ten steps to improving retail marketing performance in a multichannel world

Posted by April 5, 2007 in Consumer Brands , Email Marketing , Online Advertising , Retail Marketing , Shopping Center Marketing

multi-channel.png

Today it is not a matter of if retailers will need to integrate customer data and seek to optimize the value of each customer relationship, but a matter of how and when they integrate data in order to drive desired customer behavior and preferences. Learn more about the steps that leading retail enterprises are using with success to optimize customer relationships.
[Full story at dmnews.com]

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>