Less is more for NET-A-PORTER at Retail Marketing

Less is more for NET-A-PORTER

Published by Margaret January 30th, 2007 in Email Marketing, Retail Marketing, Shopping Center Marketing.

NET-A-PORTER was emailing some customers up to ten times a week. They recently consolidated communications so that customers only receive two emails a week. These emails are automatically generated and take into account users’ specific interests and preferences. Read on for results.
[Full story at e-consultantcy.com]