Oprah Revolutionizes E-Mail
Published by Margaret October 30th, 2006 in Email Marketing.
Inside the October edition of her “O” magazine is a full-page print add from Sephora. The ads looks like every other full-page print ad. But this ad actually has a direct marketing call to action in it that encourages people to sign up for e-mail from Sephora.
[Full story at clickz.com]
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