E-mail Marketers Must Get Relevant
Published by Margaret October 27th, 2006 in Email Marketing.
Recent Jupiter Research surveys find people are getting about the same number of e-mail messages, signing up for multiple e-mail accounts more often, and spending less time looking at e-mail. Those factors make it even more important for marketers to figure out how to break through and get their attention.
[Full story at clickz.com]
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