Category: eCommerce
Escapism Propels Halloween Spend to $5.8 Billion
October 15, 2008 – Nearly two-thirds (64.5%) of Americans plan to celebrate Halloween this year and will spend an average of $66.54, according to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, MarketingCharts reports.
Can You Actually Sell?
October 9, 2008 – Would you perform open heart surgery if you had never been to medical school? What about defusing a live bomb without any prior formal instruction? “Ridiculous”, you say. “That would be the height of foolishness.” Obviously, you are 100% correct!
6 Ways to Lose Customers
October 9, 2008 – As a retailer, the last thing you want to happen is to lose customers. Without realizing it, you may already be losing them. Are you doing any the following? Lack of Product Knowledge
Smart Car Takes on the Truth
October 9, 2008 – Even if you haven’t yet shopped for a smart car, it’s hard not to see them (cute as they are) and wonder: Who really fits in those tiny vehicles? Can I even fit my groceries in one? Could it withstand… Read More
Online Shopping Resilient: 35% of E-tailers Expect Growth
October 2, 2008 – Nearly three fourths (72 percent) of internet retailers say the online channel is more likely to withstand an economic slowdown than offline channels, and most are cautiously optimistic about their business performance in the next 12 months, according to a… Read More
How Much Product Should I Show On My Site?
October 2, 2008 – I get this question a lot: how much product should I place on my web site when I have thousands and thousands of SKUs? I always tell them that depends on what you’re trying to accomplish. Do you want to… Read More
Value Store Brands: High-end Taste for Low Spenders
October 1, 2008 – Arguably, the king of cheap chic is US retailer Target. Faced with intense retail competition years ago, Target chose “to reposition itself as a mass merchandiser of affordable chic goods,” according to professors Patrick Barwise and Sean Meehan, co-authors of… Read More
The State of Online Retail Today
September 24, 2008 – In this morning’s opening keynote, Sucharita Mulpuru, Senior Retail Analyst from Forrester Research, presented a vivid look at the current state of online retail. She not only outlined the new rules for ecommerce, she provided insight into how retailers should… Read More
Nearly 70% of Online Adults Use Social Media, Often Research Products
September 24, 2008 – More than two-thirds (68 percent) of online Americans say they visit online blogs, communities or social networks, and 33 percent engage in product research online to help make purchase decisions, according to (pdf) the August/September 2008 Insight Report from MarketTools… Read More
Best Global Brands: Lessons Learned
September 24, 2008 – Despite this past week, the year 2008, in general, has been an excellent one for developing nations. China, Brazil, Russia, India and other historically troubled economies continue to enjoy burgeoning middle and upper classes that are spending money on purchases… Read More