Retail Marketing - Shopping Center Marketing

‘Shoes of Prey’ is an Australian website where die hard shoe fans can design/create their very own pair of dream shoes. When you hunt for the perfect pair of shoes, you typically already have a pair in mind. Avoid disappointment when retailers cannot provide you the shoes of your deepest desires because ‘Shoes of Prey’ [...]

Starting Wednesday, February 10, the Nook (by Barne’s & Noble) will be on the shelves of Barne’s & Noble’s retail locations. Until now, the Nook has only been available for purchase online, however to compete with the release of Apple’s iPad (scheduled for March/April 2010), they’re shipping the Nook to their retail stores. It’s said [...]

With the emergence of Apple’s iPad, Amazon has taken another look at their pricing structure for their own device, the Kindle. Amazon was paying $12 to $13 per digital book and selling it at the $9.99 price point. They were obviously looking to capture most of the e-book device market share but we could not [...]

Voucher Cloud is an app developed by Invitation Digital that allows users to get discount vouchers straight to their mobile, as well as locating nearby businesses with special offers.
To make things easier, Voucher Cloud takes your current location via GPS and serves up the offers closest to you. This seems to [...]

Spin off of Twitter’s question “What are you doing?” Now we get to see your credit card transactions! Good idea?
As the Internet matures, slowly but surely everything we do in the real world is going social. But there’s a limit to how much information we can explicitly share on all the various services. A new [...]

Shopping on a budget during the holidays can be difficult. Sprize is a customer loyalty rewards program launched by the Gap to help shoppers make the most of their money
Shoppers can sign up for a free Sprize account at participating Gap stores for an opportunity to collect SprizeMoney. SprizeMoney is automatically accrued in a customer’s [...]

Social media is making a large impact this holiday shopping season. According to a recent comScore poll, 28% of online shoppers said that social media, like Twitter and Facebook, influenced their purchases.
Social media really appears to be emerging as an important marketing channel this holiday season. Its emergence is being driven by increased consumer adoption [...]

Well, Black Friday may just be recession proof. Overall spending during this year’s Black Friday is up just slightly at 0.5%. The biggest gainers seem to be online retailers who saw a rise of 35% per order of last year (average purchase in 2008 was $126.04 while in 2009 it was $170.19).
Read more about Black Friday on [...]

With online security and fraud prevention becoming hot topics, mandatory PCI compliance for online transactions is coming soon. If you are not 100% sure what I mean by PCI compliance I came across a great interview with an online shopping cart vendor.
Yeah, it is. It’s a very confusing topic. As vendors we need to make [...]

Here’s a great little article for a blast from the past, Chart of the Week: Online Holiday Shopping 1999-2009. It details that back in 1999, the dial-up internet age, about 0.64% of all holiday retail sales were made online. Now, analysts are predicting that this year it will be up at 3.7% (or up 8% from [...]