Archive for the 'Direct Mail' Category

I recently read a great article about how to make your email campaigns more effective. Here are a few of the highlights…

Immediate promotion: E-mail marketing schemes are so lucrative that business owners get allured by such benefits and it is one of the most popular advertising techniques that gives instantaneous promotion within a limited time.
Instant [...]

I recently came across a really cool website that allows handbag enthusiasts, to design their very own handbag.
Here we have a company that saw an opportunity to do what other designer labels were not…empowering women. With a Laudi Vidni handbag, the whole idea of logos being a symbol of status has been completely thrown out [...]

Many are asking the question of who can manage their Interactive marketing budgets responsibly? Most interactive companies like to get their hands on the whole business as opposed to fulfilling a present need.
Companies have found themselves inclined to keep all their interactive services under one roof to avoid having information all over the place. [...]

In marketing it has been always said to play the law of averages. The more you put out the more you will get back. This holds true for most things but for email campaigning running lean and mean with no fat is the way to go.
Healthy subscriber lists lead to healthy responses and conversions on [...]

In times of economic downturns businesses will always find creative ways to market themselves in more efficient ways. Some will turn to printing on differnet materials to save, but the truely smart and savy marketers will turn to new technology to reach out to their customer base at a fraction of the cost.
Today the retail [...]

Salesforce is more than an Internet sales tool. It opens up the opportunity for you as a small business owner to major corporation to best manage your clients and potential clients.
Integration is key. Salesforce allows for integration with other tools. Out of the box Salesforce works great but you can really boast up your [...]

Do you understand the evolution of direct marketing to what is now referred to as database marketing?  This is the single greatest aspect of your marketing efforts.  Let me explain the difference:
Direct marketing:  creating a brochure, catalog or direct mail piece and mailing it to a list of potential or current customers in hopes that it [...]

Parsons The New School for Design offers a class called “Internet Famous” that’s an example of how academics can be open.
The course states that it is dedicated to teaching students how to spread their work across the widest audience online, essentially by teaching students to understand, use and even exploit the social web. Throughout the [...]

Imagine a scenario in which you could push your paid search advertisements more aggressively to where you know your ideal prospect is searching. Sound cool? Sure, but this is probably still a few years away, right? Maybe not. Read more.
[Full story at iMediaconnection.com]