Category: Direct Mail

Email Marketing – Effective Means to Boost Revenues

December 9, 2009 – I recently read a great article about how to make your email campaigns more effective. Here are a few of the highlights… Immediate promotion: E-mail marketing schemes are so lucrative that business owners get allured by such benefits and it… Read More

Be your own brand with Laudi Vidni

October 7, 2009 – I recently came across a really cool website that allows handbag enthusiasts, to design their very own handbag. Here we have a company that saw an opportunity to do what other designer labels were not…empowering women. With a Laudi Vidni… Read More

Who Can Manage Our Interactive Budget Responsibly?

January 21, 2009 – Many are asking the question of who can manage their Interactive marketing budgets responsibly? Most interactive companies like to get their hands on the whole business as opposed to fulfilling a present need. Companies have found themselves inclined to keep… Read More

Less is More, Put Your Subscriber Lists on a Diet

January 7, 2009 – In marketing it has been always said to play the law of averages. The more you put out the more you will get back. This holds true for most things but for email campaigning running lean and mean with no… Read More

The Cost of Selling – Going High Tech to Trim The Fat Out of Marketing

December 3, 2008 – In times of economic downturns businesses will always find creative ways to market themselves in more efficient ways. Some will turn to printing on differnet materials to save, but the truely smart and savy marketers will turn to new technology… Read More

Make Salesforce Your CRM Tool of Choice

November 5, 2008 – Salesforce is more than an Internet sales tool. It opens up the opportunity for you as a small business owner to major corporation to best manage your clients and potential clients. Integration is key. Salesforce allows for integration with other… Read More

Direct Marketing Versus Database Marketing

August 20, 2008 – Do you understand the evolution of direct marketing to what is now referred to as database marketing?  This is the single greatest aspect of your marketing efforts.  Let me explain the difference: Direct marketing:  creating a brochure, catalog or direct mail… Read More

Parsons’ Class Strives to Achieve Famo

March 19, 2008 – Parsons The New School for Design offers a class called “Internet Famous” that’s an example of how academics can be open. The course states that it is dedicated to teaching students how to spread their work across the widest audience… Read More

Make the Leap to Demographic Targeting

March 2, 2007 – Imagine a scenario in which you could push your paid search advertisements more aggressively to where you know your ideal prospect is searching. Sound cool? Sure, but this is probably still a few years away, right? Maybe not. Read more.… Read More