Category: Demographics

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Making the Most of Twitter, from a Corporate Level

September 16, 2010 – Big corporations have been quick to harness the power of Twitter in an effort to speak directly to their clients. Jesse Engle, founder & CEO of CoTweet, spoke to CNBC about the growing trend. Link to this post!

5 Ways to Build a Loyal Audience Using Social Media

August 17, 2010 – The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social Media platform, I’ve found… Read More

Responding to Negative Feedback on Twitter

August 13, 2010 – The internet has given consumers the power of complaint as much as the power of acceptance. Unless your brand is made of fairy tales and magic, it’s unlikely that all the consumer feedback you receive on Twitter will be positive,… Read More

“Small Retail Store” Doesn’t Have to Mean “Small Marketing Campaign”

August 10, 2010 – Your store may be small, your niche obscure and your locations few (or singular), but that doesn’t mean that you can’t have a high-impact marketing campaign, without sacrificing your retirement fund, or laying off employees. Steven Singer Jewelers in Philadelphia… Read More

Foursquare’s 1,000,000 Daily Check-Ins, Reached 100,000,000

July 22, 2010 – This week, Foursquare hit a new milestone. Known for creating ernest in communities to “check-in” at people’s favorite spots, only to be rewarded (whether clout as Mayor, or physical discounts on products), Foursquare has cornered the geolocation-social media market, and… Read More

Listening on the Web

June 21, 2010 – Like any conversation, a large part of talking is… listening. This is also important when thinking through your Social Media strategy. “Who’s saying what” about your brand is equally important to sharing deals, events and random things you may think… Read More

Social shopping could get costly for retailers

June 3, 2010 – Now that it’s a possibility, allowing consumers to purchase goods directly through social media seems like a no brainer for retailers. But it doesn’t come free of cost. As a new study from Omniture shows, marketers choose Facebook as their… Read More

“There’s an App for That”

June 2, 2010 – The NielsenWire Blog recently launched its ‘App Playbook,’ surveying more than 4,200 people who had downloaded an application to their Smartphone in the past 30 days. Some key stats from this survey are: 21% of American wireless subscribers have a… Read More

Summertime Campaign Planning

May 27, 2010 – Summertime typically means that the “kids” are out and about and ready to unwind. They have more time to spend on the computer, more time to sit in front of the TV, more time to hang out with friends and,… Read More

‘Togetherville’ Aims to be Facebook for Kids

May 20, 2010 – NEW YORK – Kids under 13 aren’t allowed on Facebook, but that hasn’t stopped many of them from joining. Togetherville, a social network for kids ages 6 to 10, hopes to lure them into a more age-appropriate setting. The site,… Read More

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