Retail Marketing - Shopping Center Marketing

The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social Media platform, I’ve found that the underlying message remains the same, no matter what type of platform you choose [...]

The internet has given consumers the power of complaint as much as the power of acceptance. Unless your brand is made of fairy tales and magic, it’s unlikely that all the consumer feedback you receive on Twitter will be positive, at all times.
Dealing with negative feedback is really important and should be handled as strategically [...]

Your store may be small, your niche obscure and your locations few (or singular), but that doesn’t mean that you can’t have a high-impact marketing campaign, without sacrificing your retirement fund, or laying off employees.
Steven Singer Jewelers in Philadelphia is a great example. Steven Singer’s focuses on prolonging a couple’s engagement process, by trying not [...]

This week, Foursquare hit a new milestone. Known for creating ernest in communities to “check-in” at people’s favorite spots, only to be rewarded (whether clout as Mayor, or physical discounts on products), Foursquare has cornered the geolocation-social media market, and with big reward for them. Foursquare hit it’s 100,000,000 (yes, that’s 9 “0’s”) this week [...]

Like any conversation, a large part of talking is… listening.
This is also important when thinking through your Social Media strategy. “Who’s saying what” about your brand is equally important to sharing deals, events and random things you may think are relevant to your audience.
Measurable feedback has been a concept since the development of the telephone. [...]

Now that it’s a possibility, allowing consumers to purchase goods directly through social media seems like a no brainer for retailers. But it doesn’t come free of cost.
As a new study from Omniture shows, marketers choose Facebook as their preferred method of interacting with consumers in social media. And new tools are letting merchants sell [...]

The NielsenWire Blog recently launched its ‘App Playbook,’ surveying more than 4,200 people who had downloaded an application to their Smartphone in the past 30 days.
Some key stats from this survey are:

21% of American wireless subscribers have a smartphone at Q4 2009, up from 19% in the previous quarter and significantly higher than the 14% [...]

Summertime typically means that the “kids” are out and about and ready to unwind. They have more time to spend on the computer, more time to sit in front of the TV, more time to hang out with friends and, of course, more time to go to the mall or just hang out with their [...]

NEW YORK - Kids under 13 aren’t allowed on Facebook, but that hasn’t stopped many of them from joining.

Togetherville, a social network for kids ages 6 to 10, hopes to lure them into a more age-appropriate setting. The site, whose founder has three children under 10, launched Tuesday night.
It’s [...]

A while back, I wrote a blog about the new(er) social media tool, called Foursquare. Foursquare is a unique location-generated social application that let’s everyone in your social media networks (even Facebook and Twitter) know exactly where you are and what you’re doing. The site motivates people to “crawl the corporate ladder” of participating companies, [...]