Retail Marketing - Shopping Center Marketing

Most people are starting to carry full-Internet browsing phone in their pockets, so Google has launched the new “click-to-call” feature for Google AdWords. iPhone, BlackBerry, Android and Palm Pre users should start seeing the first wave of this new feature in the very new future. While these ads won’t appear automatically, companies using Google for [...]

Chris Thorman writes for Software Advice which specializes in helping organizations find the right software for their individual needs. He has shared his article “Searching for Real Estate Made Easy: Geo-Fences Plus Mobile Phones” with Dotfusion.
It’s Saturday morning. Joel and Rebecca are walking their dog through a neighborhood in Austin, TX. As they walk, they [...]

Everyone knows that Apple Stores are among the most frequently visit stores in malls and shopping centers world-wide, but who would have seen this coming? The following video will become legendary in retail spaces across the globe, if for no other reason, because it is the first of it’s kind.
Josh and Ting Li tied [...]

Did you ever want to know your measurements down to a hundredth of an inch?
If you’re ready for such honesty, Unique Boutique in Long Beach has the tool for you - a body scan that measures you at 200,000 points.
The purpose of the procedure is for the customer to have better information to buy or [...]

Lipsticks never look the same way on your pucker as they do in their tube. For a true-to-life view of any lipstick shade, visit BeautySwatch. Australia-based BeautySwatch is a blog that reveals the true color of lipsticks by showing them on the lips of real people.
Lipstick fans upload photos on BeautySwatch of themselves in any [...]

Ever want to shop your favourite city streets without having deal with traffic? Well, you could always move to London. On December 5, in London’s West End, Oxford Street and Regent Street will be closed to all traffic to make room for Christmas shoppers. Last year’s event, which ran for a whole weekend, allowed retailers [...]

Found a great little diagram for anyone looking for some basic steps for engaging customers in the social media world. Socialnomics has the full article about viewing the social media sector simply.
Companies often enter the social media fray and jump straight to step four, selling.  This is the worst thing you can do, and it [...]

Despite this growth and the benefits social networking sites like Facebook, MySpace and Twitter afford, online retailers should recognize these sites as a starting point for online interaction. Ultimately, retailers should actively leverage these networks to drive fans back to their sites.
Why Retailers Should Drive Fans Back to Their Sites

Retailers should use social networks [...]

Chicago-based retail consultancy The E-tailing Group released the results of its first annual community and social media survey today.
The study surveyed 117 merchants and brands including:
* mutli-channel retailers (44 %); brand/manufacturer (26 %); pure-play; cataloguer; and supplier/agency.
The social media tools evaluated in this study include:
* blogs; community forums; Facebook; product suggestion boxes; customer [...]

TGI Friday’s have launched a huge Facebook offer after ‘a friendly bet’ with a fan called Woody. If self proclaimed number one fan Woody can get 500,000 Facebook fans by 30th September 2009, then the first 500,000 will be entitled to a free Jack Daniels Burger or Jack Daniels Chicken Sandwich.
Unfortunately this promotion is US [...]