Category: Consumer Brands

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Leveraging Social Networks to Drive Consumers to Your Site

October 9, 2009 – Despite this growth and the benefits social networking sites like Facebook, MySpace and Twitter afford, online retailers should recognize these sites as a starting point for online interaction. Ultimately, retailers should actively leverage these networks to drive fans back to… Read More

Be your own brand with Laudi Vidni

October 7, 2009 – I recently came across a really cool website that allows handbag enthusiasts, to design their very own handbag. Here we have a company that saw an opportunity to do what other designer labels were not…empowering women. With a Laudi Vidni… Read More

Hitchhiking With Your Mobile Phone

September 10, 2009 – Forget all the warnings your mother gave you about getting into a car with a stranger. A German technology institute developed an application that allows spontaneous carpooling for anyone with a mobile phone. OpenRide, from the Fraunhofer Institute for Open… Read More

Facebook Users Scoop Up Free Starbucks Ice Cream

July 10, 2009 – To introduce consumers to its new ice cream, Starbucks and Unilever are offering free pints to Facebook users. From July 6 to July 19, participants can visit At the top of every hour, they will have a chance to… Read More

Parking lots transformed into large-scale brand environments

July 2, 2009 – CARSPAZE USA, Inc. is rolling out an innovative, eco friendly, advertising medium that transforms parking lots into large scale, drive-in brand environments. JetBlue is pioneering this new concept creating installations in Northern Virginia and Los Angeles, California, using in flight… Read More

These shoes are killing me!

May 28, 2009 – Women who love their high heels may already be aware of ‘emergency’ flats that roll up and fit inside a purse in order to be slipped onto tired feet the end of a long night of dancing. A UK based… Read More

Get paid for living your life!

April 9, 2009 – The internet is constantly changing its form of communication. Traditional forms of advertising aren’t as successful as they used to be. Everyday Models, a UK based company, has come up with a new approach to a new media landscape by… Read More

iPhone = Portable credit card terminal?

April 2, 2009 – One of the newest apps for the iPhone and iPod Touch transforms them into portable credit card terminals. ProcessAway connects into’s payment processing platform, allowing entrepreneurs to accept credit card payments anywhere they can access the internet. Link to… Read More

Recession helps generic brands flourish

March 26, 2009 – You know all those no-name brands we all like to disregard? Well, during these tougher economic times customers are turning towards them as a good alternative to the more expensive name brands. Safeway, along with other retailers, have taken it… Read More

Blogger Helps Connect Consumers and Brands

January 30, 2009 – Brand Girl will be a free, monthly e-mail newsletter and blog that features articles and reviews about the latest topics in style, wellness, living, technology and travel. Partner manufacturers will send samples of their latest products to Brand Girl, who… Read More

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