Category: Consumer Brands

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The eReader War

February 8, 2010 – Starting Wednesday, February 10, the Nook (by Barne’s & Noble) will be on the shelves of Barne’s & Noble’s retail locations. Until now, the Nook has only been available for purchase online, however to compete with the release of Apple’s… Read More

Gap Canada protects shoppers against future price drops

December 16, 2009 – Shopping on a budget during the holidays can be difficult. Sprize is a customer loyalty rewards program launched by the Gap to help shoppers make the most of their money Shoppers can sign up for a free Sprize account at… Read More

IKEA’s brilliant Facebook campaign

November 26, 2009 – …the Swedish purveyor of fast-food furniture decided to open a new store in Malmo and didn’t really have a lot of money to let people know about it. So it engaged a rather outre advertising agency called Forsman and Bodenfors… Read More

Lipstick blog highlights products in real-life photos

November 12, 2009 – Lipsticks never look the same way on your pucker as they do in their tube. For a true-to-life view of any lipstick shade, visit BeautySwatch. Australia-based BeautySwatch is a blog that reveals the true color of lipsticks by showing them… Read More

Customer Support Tip: Out-of-Stock

November 6, 2009 – If a customer pays for a product only to find out later that it is on back order, they won’t be happy. They will either cancel their order or contact customer support to complain. Neglecting to notify customers that an… Read More

Augmented Reality Helps Sell the Product

November 4, 2009 – Augmented Reality is taking hold across the marketing world as consumer brands as varied as Kia Motors, Nestlé, and Frito-Lay look for newfangled ways to push snack foods, cereal, and automobiles to a younger demographic. The hope for marketers is… Read More

Brand Integration: Ford and the Tonight Show

November 4, 2009 – Here’s a great video of brand integration done right. Ford used the Tonight Show to showcase the 2010 Taurus SHO. But here’s the catch, they didn’t just buy advertising space, they thought outside the box and used a segment of… Read More

Enabling the Mobile Wallet

October 29, 2009 – The mobile phone as a payment and promotional device is coming to retail. The questions are when, what processes and under whose governance? The RIS mobile survey published in May 2009 suggested an answer about when and processes. The survey… Read More

ShoeDazzle of the month club

October 27, 2009 – Remember the food of the month club? You pay a flat fee and they send you something fresh and tasty once a month. Well reality TV star Kim Kardashian just launched a new site that takes the food of the… Read More

Electronic Book Readers Challenge Wii

October 14, 2009 – Will digital books catch fire this holiday? According to an online survey, 1 in 5 shoppers said they planned to buy an electronic book reader such as a Sony Reader or Amazon Kindle this year. When asked what they would… Read More

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