Category: Consumer Brands

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Foursquare at Work for Starbucks Coffee

May 18, 2010 – A while back, I wrote a blog about the new(er) social media tool, called Foursquare. Foursquare is a unique location-generated social application that let’s everyone in your social media networks (even Facebook and Twitter) know exactly where you are and… Read More

Sharing Purchases Online

May 13, 2010 – Welcome another start-up interested in telling the world what you buy. Swipely, which like Blippy lets users link their credit or debit cards and share information about their purchases with friends or the Web at large. It has begun invitation-only… Read More

Give a Gift by Text Message

May 12, 2010 – Gift certificates are an awesome (if occasionally generic) way to say, “You rock!” makes this process easier by letting you give gift cards and certificates to someone you care about via text message. is fairly simple: You find… Read More

Flash Animation and Mobile Websites

April 29, 2010 – If you’re thinking of redeveloping your existing website and are thinking about adding some Adobe Flash features for “cool factor,” here’s something to think about. For some time now, there’s been frustration between Apple product consumers and the creators, regarding… Read More

Augmented Reality Packaging & Kiosks Help Lego

April 23, 2010 – Growing up, augmented-reality was something my brother and I could only dream about when shopping for new Lego kits. We saw it in movies and could imagine a world where you could fully see something in 3-demensions before spending your… Read More

Brand Sponsored Crops?

April 20, 2010 – If you are a Facebook user, Administrator, or casual viewer, it’s likely that you’ve seen FarmVille on someone’s “wall” or have been overwhelmed by notifications that someone “threw a vegetable” at someone else, in your status feed . You may… Read More

More Time for iPad App Development!

April 14, 2010 – This morning, Apple announced that they will be delaying the release of the iPad internationally for another month, due to the high demand for the product in the US. Sales have exceed their expectation, forcing this decision upon them. This… Read More

Twitter; A Window into the Soul of a Brand

April 7, 2010 – It’s been said that Twitter, or “micro blogging”, can change the way the world does business, and it has. But, how does the way your brand uses Twitter give your audience a window into the heart of the company? Consumers… Read More

Facebook Changes “Become a Fan” to “Like”

March 31, 2010 – More than 200 million users sign into Facebook everyday. Until now, people who’ve liked a company, brand, band or celebrity have “Become a Fan” of their pages to show their support, hear news and informative updates as well as interact with… Read More

“Yorkdale is Me” Campaign Makes National News

March 29, 2010 – Please see the amazing coverage of the “Yorkdale is Me” contest in the marketing section of Friday’s Financial Post. Dotfusion delivered digital strategy, IA, UX Design, User Testing, and development for this multi channel social/voting contest. Link to this post!

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