Brand Integration: Ford and the Tonight Show

Here’s a great video of brand integration done right. Ford used the Tonight Show to showcase the 2010 Taurus SHO. But here’s the catch, they didn’t just buy advertising space, they thought outside the box and used a segment of the show to create a great advertising experience. Read more at BNET.

Be sure to post links to your favourite out-of-the-box advertising in the comments section.