Electronic Book Readers Challenge Wii

Posted by October 14, 2009 in Advertising , Consumer Brands , Innovation , Personal Shopping

Will digital books catch fire this holiday? According to an online survey, 1 in 5 shoppers said they planned to buy an electronic book reader such as a Sony Reader or Amazon Kindle this year.

When asked what they would like to get as a gift this year, about 1 in 10 cited a digital book reader. Portable music players, once the hot holiday ticket, got just 3.4% of the vote, while game consoles came in at 6%, according to the survey commissioned by Retrevo, a gadget review website.

Article by — Alex Pham
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