Electronic Book Readers Challenge Wii at Retail Marketing

Electronic Book Readers Challenge Wii

Published by Angie October 14th, 2009 in Advertising, Consumer Brands, Innovation, Personal Shopping.

Will digital books catch fire this holiday? According to an online survey, 1 in 5 shoppers said they planned to buy an electronic book reader such as a Sony Reader or Amazon Kindle this year.

When asked what they would like to get as a gift this year, about 1 in 10 cited a digital book reader. Portable music players, once the hot holiday ticket, got just 3.4% of the vote, while game consoles came in at 6%, according to the survey commissioned by Retrevo, a gadget review website.