Billboards giving away free love
Beginning early this month, Northland has been affixing samples of its caps, gloves and scarves on roughly 50 billboards throughout the city of Graz. About 20 items are attached to each eye-catching billboard—for a total of about 1,000 in all—and the effort is repeated every other day. A video on the company’s site shows consumers going to considerable lengths to get the items down. The EUR 35,000 campaign will run through the end of November, Northland says…Full Story