Optimism Surrounding Online Retail Marketing

“Retailers seemed much keener to embrace more marketing tactics than just PPC, like online advertising and social media marketing, particularly with respect to leveraging product reviews. Check out Buy.com’s Garage Sale Facebook application, which allows users to sell merchandise directly from their profile pages. Solution providers have also stepped up their game, providing new tool sets that allow retailers to more easily pinpoint and acquire new customers.”
[Full Story by Hollis Thomases at Click Z]