Category: Consumer Brands

Page 1 of 2512345...Last

Making the Most of Twitter, from a Corporate Level

September 16, 2010 – Big corporations have been quick to harness the power of Twitter in an effort to speak directly to their clients. Jesse Engle, founder & CEO of CoTweet, spoke to CNBC about the growing trend.

5 Ways to Build a Loyal Audience Using Social Media

August 17, 2010 – The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social Media platform, I’ve found… Read More

Responding to Negative Feedback on Twitter

August 13, 2010 – The internet has given consumers the power of complaint as much as the power of acceptance. Unless your brand is made of fairy tales and magic, it’s unlikely that all the consumer feedback you receive on Twitter will be positive,… Read More

“The Booty Reader” by Old Navy

August 5, 2010 – Have you ever longed for the future of shopping for jeans to be determined for you, or are you the kind of shopper who likes trying on endless styles of denim before you settle on one that fits your shape?… Read More

Social Media Campaign Boosts Old Spice Body Wash Sales, 107%.

July 28, 2010 – If you’re anything like me, you YouTube Old Spice commercials with your friends and family, or anytime you need an honest laugh in the middle of the day. Now, however, we’re not the only ones laughing. The Old Spice Body… Read More

Foursquare’s 1,000,000 Daily Check-Ins, Reached 100,000,000

July 22, 2010 – This week, Foursquare hit a new milestone. Known for creating ernest in communities to “check-in” at people’s favorite spots, only to be rewarded (whether clout as Mayor, or physical discounts on products), Foursquare has cornered the geolocation-social media market, and… Read More

Facebook Scraps a $100 Million Dollar Business

July 9, 2010 – Come August 1, you will no longer have the option of paying real money for fake gifts to post on someone’s virtual “Wall” on Facebook. It sounds crazy, but I can’t help but think, “who in their right mind would… Read More

Advice from the crowds, with a market-research twist

July 7, 2010 – Ever have a significant other ask whether an article of clothing makes them look fat/tall/skinny/insert adjective here? Of course it’s a must lie situation if you want to escape to see another day but fortunately with the power of crowd… Read More

Pier 1′s Turnaround

June 30, 2010 – It is not often you hear about a major turnaround for a retail company. However, Pier 1 looks to have done just that. After heading for bankruptcy just three years ago, they have made a tremendous comeback with a new… Read More

“Coffee and a Bagel, with a Side of Twitter, Please.”

June 29, 2010 – It’s true that each person has a “morning routine” of sorts, and that routine is as unique as the individual, but lately, certain technologies have made their way into many of those routines. Personally, my own routine starts by hitting… Read More

Page 1 of 2512345...Last