Category: Charity

Summertime Campaign Planning

May 27, 2010 – Summertime typically means that the “kids” are out and about and ready to unwind. They have more time to spend on the computer, more time to sit in front of the TV, more time to hang out with friends and,… Read More

This Ad Cost Nothing

July 23, 2009 – An ad campaign was conceived for the Salvation Army in Maine which included co-opting more than 50 local businesses to help promote the message “This Ad Cost Nothing” to infer that more money is available for the real issues dealt… Read More

Blogger Helps Connect Consumers and Brands

January 30, 2009 – Brand Girl will be a free, monthly e-mail newsletter and blog that features articles and reviews about the latest topics in style, wellness, living, technology and travel. Partner manufacturers will send samples of their latest products to Brand Girl, who… Read More

Billboards giving away free love

November 27, 2008 – Beginning early this month, Northland has been affixing samples of its caps, gloves and scarves on roughly 50 billboards throughout the city of Graz. About 20 items are attached to each eye-catching billboard—for a total of about 1,000 in all—and… Read More

Cause-Related Ads Get More Attention, Can Raise Sales 74%

October 9, 2008 – Cause-related marketing can increase sales as much as 74 percent in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of… Read More

The “Other” Starbucks Social Networking Site

July 9, 2008 – We know about the MyStarbucksIdea website, which Starbucks positions as a catch-all blog, customer feedback site, and social networking website. The reality is that website is an unfocused slush pile for customer generated ideas. But how many of us know… Read More

Pantene Wants To Know: What Will You Wish For?

January 16, 2008 – Find yourself wishing for shinier hair? A healthier body? A park in your community? Maybe a home of your own? Check out Pantene Beautiful Wishes, a site we launched this week (and for those interested, it’s a Flex application with… Read More

Why It’s Better To Brand Than Receive

December 17, 2007 – Philip Spencer, marketing director at World Vision UK, says that by applying “branding thinking” to humanitarian appeals and campaigns, charities and agencies can break through the “charity fatigue” that most people feel. “Branding is increasingly used to make humanitarian campaigns… Read More

Best Buy Rewards Shoppers With Options

December 10, 2007 – Since “door-busting” deals and the accompanying points or “rewards” are de rigueur for holiday shopping, it’s nice to see retailers infusing some creativity and consumer control into their programs. Three of the holiday rewards involve getting more points or dollars… Read More

Needs For Sale

November 26, 2007 – This summer, New York City couple Christine Santora and Justin Gignac launched Wants For Sale, a site where they sell paintings of things that they want, at the cost of the real item. So a painting of a slice of… Read More