Category: Branding
Leveraging Social Networks to Drive Consumers to Your Site
October 9, 2009 – Despite this growth and the benefits social networking sites like Facebook, MySpace and Twitter afford, online retailers should recognize these sites as a starting point for online interaction. Ultimately, retailers should actively leverage these networks to drive fans back to… Read More
Be your own brand with Laudi Vidni
October 7, 2009 – I recently came across a really cool website that allows handbag enthusiasts, to design their very own handbag. Here we have a company that saw an opportunity to do what other designer labels were not…empowering women. With a Laudi Vidni… Read More
Second Life Presents Unique Opportunity for Retailers
September 23, 2009 – What economy doubled in size last year? Well, none other than Second Life, the virtual world brought to life by Linden Labs. Second Life offers a unique virtual opportunity for retailers to connect with potential customers. Take H&R Block for… Read More
Microsoft & Yahoo Team Up Against Google
July 29, 2009 – Microsoft and Yahoo have signed an agreement to partner up in the search engine business. Beginning in 2010 Microsoft’s technology will power both Microsoft’s Bing and Yahoo Search while Yahoo will take care of all the advertising on both search… Read More
What The Trend?
July 23, 2009 – Brand managers are quickly become savvy at monitoring their ‘online credibility’ and measuring the pulse of conversation around their brands. Tools such as What The Trend help in defining not only what is trending, but why.
Are people still buying high-end items?
July 22, 2009 – With all the talk and reality of the current recession, have you ever wondered how high-end/luxury companies still manage to stay afloat? Why do people continue to buy expensive speciality expresso’s from Starbucks when they could save some money by… Read More
Parking lots transformed into large-scale brand environments
July 2, 2009 – CARSPAZE USA, Inc. is rolling out an innovative, eco friendly, advertising medium that transforms parking lots into large scale, drive-in brand environments. JetBlue is pioneering this new concept creating installations in Northern Virginia and Los Angeles, California, using in flight… Read More
It’s not a bird. It’s not a plane. It’s a Flogo!
April 23, 2009 – Trying to come up with new and eye catching way to advertise? How about using soap foam mixed with lighter-than-air gasses such as helium? Flogos – The result of such a mix – are flying foam logos that float through… Read More
Get paid for living your life!
April 9, 2009 – The internet is constantly changing its form of communication. Traditional forms of advertising aren’t as successful as they used to be. Everyday Models, a UK based company, has come up with a new approach to a new media landscape by… Read More
Yorkdale Mall & Dotfusion Lead In Online Interactive Store Directory Innovation
February 27, 2009 – Yorkdale Shopping Centre in Toronto launched its new interactive store directory on February 19th allowing visitors to map out their mall visit, showing the directions, where to park and best entrance, included. Think — refined version of mapquest for shopping… Read More