Category: Branding

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Listening on the Web

June 21, 2010 – Like any conversation, a large part of talking is… listening. This is also important when thinking through your Social Media strategy. “Who’s saying what” about your brand is equally important to sharing deals, events and random things you may think… Read More

Facebook’s “Like” Option is Increasing Blog Referral Traffic

June 14, 2010 – TypePad recently released a short study conducted on their site to see what adding the Facebook “Like” button would produce. The test resulted in an increase in site traffic of 50% in 3 weeks. “When we introduced Facebook Like for the… Read More

Banana Republic stepping up on email program

June 10, 2010 – Not only has Banana Republic been working in overdrive on creative approaches the past eight months, but it has been testing, testing, and testing some more. Long trapped in a format of simply presenting offers and highly image-based email campaigns,… Read More

Fashion + Weather = Feather Report!

June 9, 2010 – Have you ever left the house thinking, “It might be warm out now, but I wonder if I’ll need a sweater or a jacket for this evening” and proceeded to sit in front of your closet thinking through your outfit… Read More

“There’s an App for That”

June 2, 2010 – The NielsenWire Blog recently launched its ‘App Playbook,’ surveying more than 4,200 people who had downloaded an application to their Smartphone in the past 30 days. Some key stats from this survey are: 21% of American wireless subscribers have a… Read More

Summertime Campaign Planning

May 27, 2010 – Summertime typically means that the “kids” are out and about and ready to unwind. They have more time to spend on the computer, more time to sit in front of the TV, more time to hang out with friends and,… Read More

‘Togetherville’ Aims to be Facebook for Kids

May 20, 2010 – NEW YORK – Kids under 13 aren’t allowed on Facebook, but that hasn’t stopped many of them from joining. Togetherville, a social network for kids ages 6 to 10, hopes to lure them into a more age-appropriate setting. The site,… Read More

Foursquare at Work for Starbucks Coffee

May 18, 2010 – A while back, I wrote a blog about the new(er) social media tool, called Foursquare. Foursquare is a unique location-generated social application that let’s everyone in your social media networks (even Facebook and Twitter) know exactly where you are and… Read More

Determining Your Brand’s Value on Facebook

May 12, 2010 – Do you want to get a better handle of the value of your Brand’s Facebook page? Are you trying to determine the perfect Social Media package, but you just aren’t sure how to monetize the value of your Brand’s page?… Read More

Brand Sponsored Crops?

April 20, 2010 – If you are a Facebook user, Administrator, or casual viewer, it’s likely that you’ve seen FarmVille on someone’s “wall” or have been overwhelmed by notifications that someone “threw a vegetable” at someone else, in your status feed . You may… Read More

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