Category: Branding

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Social Media in B-to-B

February 20, 2008 – As more b-to-b organizations explore social media as a way to raise awareness and create demand, they must first understand what is shaping the social media landscape. According to our research, roughly 50% of b-to-b organizations are utilizing some type… Read More

Website Good For The Sole – ShoeTube

February 20, 2008 – ShoeTube is a niche video sharing site like YouTube dedicated to those beautiful designs that complete our soles. Sure it sounds a little silly, and you may be wondering what kind of content you’ll find on a channel dedicated to… Read More

High-End Photography In Your Phone – New Cybershot C902 & C702

February 20, 2008 – If you love taking pictures anytime on the spot, Sony Ericsson is promising best-in class picture quality beyond just megapixels with the new C702 Cyber-shot™ and C902 Cyber-shot™.  The models, presented at the Mobile World Congress in Spain, build on… Read More

Absolut ‘Streams’ All Natural Message

February 14, 2008 – Not so long ago it was all about its iconic bottle. However, in Absolut vodka’s new campaign, breaking this week, fruit will take center stage. Dubbed “Streams,” the new TV and print campaign, per TBWA\Chiat\Day, New York, plays all-natural ingredients… Read More

Reebok + Kool-Aid = Instant Classics

February 11, 2008 – After years of crashing through walls to bring children cherry refreshment, the Kool-Aid man needs new sneaks. The tried and true juice drink partners with the time-tested Reebok brand to revive its message. The co-branded marketing promotion, Instant Classics, kicks… Read More

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