Retail Marketing - Shopping Center Marketing

The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social Media platform, I’ve found that the underlying message remains the same, no matter what type of platform you choose [...]

The internet has given consumers the power of complaint as much as the power of acceptance. Unless your brand is made of fairy tales and magic, it’s unlikely that all the consumer feedback you receive on Twitter will be positive, at all times.
Dealing with negative feedback is really important and should be handled as strategically [...]

Your store may be small, your niche obscure and your locations few (or singular), but that doesn’t mean that you can’t have a high-impact marketing campaign, without sacrificing your retirement fund, or laying off employees.
Steven Singer Jewelers in Philadelphia is a great example. Steven Singer’s focuses on prolonging a couple’s engagement process, by trying not [...]

Have you ever longed for the future of shopping for jeans to be determined for you, or are you the kind of shopper who likes trying on endless styles of denim before you settle on one that fits your shape? Every body is different and every shape unique, and speaking for myself, I find the [...]

If you’re anything like me, you YouTube Old Spice commercials with your friends and family, or anytime you need an honest laugh in the middle of the day. Now, however, we’re not the only ones laughing. The Old Spice Body Wash Social Marketing department is laughing too… all the way to the bank.
Neilsen reported that [...]

This week, Foursquare hit a new milestone. Known for creating ernest in communities to “check-in” at people’s favorite spots, only to be rewarded (whether clout as Mayor, or physical discounts on products), Foursquare has cornered the geolocation-social media market, and with big reward for them. Foursquare hit it’s 100,000,000 (yes, that’s 9 “0’s”) this week [...]

Come August 1, you will no longer have the option of paying real money for fake gifts to post on someone’s virtual “Wall” on Facebook. It sounds crazy, but I can’t help but think, “who in their right mind would spend their hard earned dollar for something so… not real?” Turns out that a number [...]

It’s true that each person has a “morning routine” of sorts, and that routine is as unique as the individual, but lately, certain technologies have made their way into many of those routines.
Personally, my own routine starts by hitting snooze on my iPhone, 3 or 4 times each day. Then, once my eyes can focus, [...]

Businesses love gift cards.
But with so many gift cards out there (from Chili’s to Nordstrom), how do you distinguish yourself from the rest of the pack?
Home Depot thinks augmented reality could be the way. With Home Depot’s new gift card, the giver creates or uploads a customized video to the Home Depot [...]

Like any conversation, a large part of talking is… listening.
This is also important when thinking through your Social Media strategy. “Who’s saying what” about your brand is equally important to sharing deals, events and random things you may think are relevant to your audience.
Measurable feedback has been a concept since the development of the telephone. [...]