Author: Yvette
Kmart’s Blogger Shopping Sprees and Contests
December 24, 2008 – Retail marketers are now ready to embrace social network marketing and here’s a great case by good ole Kmart and Sears to forge us ahead toward increasing our clients share of social voice Kmart kick-started a social-networking campaign by giving… Read More
Display Ads A “Must Do” To Boost Search Performance
December 17, 2008 – Listen up my retail marketing manager and consultant cohorts, if you haven’t planned to add online display advertising to your 2009 retail campaigns think again. Search clickers exposed to display advertising were 22% more likely to produce a sale than… Read More
Double Circulation with Digital Publishing
December 10, 2008 – I hope all retail marketing managers that create catalogs, magazines, brochures or other kinds of publications online read this blog and stop posting traditional huge pdf files on their sites that take forever to download…did I mention forever to download…what… Read More
4 Stores, 1 Checkout = Happy eComm Customers
December 3, 2008 – How much do I love the Gap.com family of online stores right now?! Went to the mall the other day to go to Old Navy and Gap but within minutes turned right around and walked out. I’m so done with… Read More
Txt: Retail marketers reach the coveted 18 – 34 market
November 26, 2008 – Moving into the season of new changes, it becomes glaringly evident through recent US Presidential election tactics by the Obama camp that online marketing is not only reaching or impressing, but truly connecting, engaging and getting responses from the 18 -… Read More