Author: Yvette
Capturing the Grad Market Using Digital Marketing Tools
May 28, 2009 – Yorkdale Shopping Centre has done well with creating a true targeted marketing campaign to capture the interst and purchasing decisions made by the lucrative grad market. In April they began with an online questionnare to engage the teen market. In… Read More
Women Busting Out In The Gaming Scene
April 30, 2009 – A study by Nielsen Games reported 29% of total PC game players were women ages 25 to 54. Gaming has grown increasingly popular among older players, other demographic groups—and women. According to womengamers.com, women gamers are to double by 2010. … Read More
Men Spend More Time Online
April 16, 2009 – Retail marketing professionals often are thinking of enhanced methods to market to women, lest we forget our bountiful men! “Men spend more time online, conduct more searches on a daily basis and do not mind seeing ads,” says Lisa E.… Read More
Purchases Are Influenced By Email Messages
April 8, 2009 – Many of Dotfusion’s retail clients this year have been noticing a strong lift in retail sales as result of email campaigns. In the US, on average a retailer is sending 9.7 emails per month with the strongest emailing happening in… Read More
mMarketing – MMS, SMS, mobiSites – Are You Well Positioning Your Marketing Message ?
April 2, 2009 – Mobile marketing is ripe and ready for the picking. With smart phone consumer adoption through the roof, retail marketing managers must consider moving dollars from their traditional advertising media buys to the direct, personal, interactive digital market now while m-marketing,… Read More
Prom Takes Shape: Yorkdale and Dotfusion Build Unique Experience To View Prom Dresses Online
March 26, 2009 – Dotfusion’s Creative and Development team with Yorkdale Shopping Centre marketing and fashion departments created a beautiful, easy to navigate, dress viewing interactive experience for teens called PROMOLOGY: - Users can select their shape that best matches their figure - Get… Read More
Yorkdale Mall & Dotfusion Lead In Online Interactive Store Directory Innovation
February 27, 2009 – Yorkdale Shopping Centre in Toronto launched its new interactive store directory on February 19th allowing visitors to map out their mall visit, showing the directions, where to park and best entrance, included. Think — refined version of mapquest for shopping… Read More
Retail Marketers are catching on to online video
February 20, 2009 – According to LiveRail, 18-to-24-year-old social network users are spending more time watching online video than ever. Yorkdale Shopping Centre in Toronto, ON is capitalizing on this trend. Yorkdale’s retail marketing management recognizes that online video is hot, especially with young… Read More
The Online Generation Gap Narrows
February 4, 2009 – Although the vast majority of young people use the Internet, the days of assuming consumers over age 65 aren’t online are over. According to Pew Internet and American Life Project internet users in their 20s did not dominate every aspect… Read More
A climate change?
January 14, 2009 – In 2007, Canadian retailers sold C$13.8 billion ($12.9 billion) of consumer products and travel bookings online. But by 2012 eMarketer projects that Canadian business-to-consumer (B2C) e-commerce sales will reach C$22.8 billion ($22.2 billion). So by now all retail marketers do… Read More