Retail Marketing - Shopping Center Marketing

Just today Dotfusion Interactive Marketing received recognition on the Best Web Gallery site.  In two weeks, that’s two sites that applaud the Dotfusion efforts!  See the Yorkdale BTS module for yourself.

Every retail marketer who does an online promotion now requests that they want a viral campaign as though it’s a product.  Allow me to clear the air,  I must tell you all that going “socially viral” is as result of good online content.  I hear retail marketers talk about going viral as though there is [...]

Dotfusion Interactive and Yorkdale Shopping Centre launched an interactive online module to display back to school styles!

The module setting takes place in front of the high school locker area allowing users to scroll through fashions as though they’re going down different hallways. Yorkdale Shopping Centre and Dotufsion teams did a great job integrating the advice [...]

A word of guidance to all retailer marketers, please take time to define your goals in the social media space, be realistic and familiarize yourself with the “language and feel” of the space.
The article Social Media Best Practices in eMarketer it wrote that In late 2008, MarketingSherpa surveyed social media marketers about the effectiveness of [...]

Yahoo.com just released a fully-redesigned homepage.  Search field is more prominent, the page overall is less cluttered and best of all you can stream RSS feeds.

The “My Favorites” section, down left hand side that when moused over a window appears to the right, allows you to view the site or content selected like Facebook and [...]

Retail marketers should consider doing mobile.  Texting is the biggest mobile data activity, but it’s far from the only one. Teens make up 20% of the mobile video audience, at 18% penetration.
Teens are voracious mobile video viewers. They spend an average of 6.5 hours per month watching clips on their “third screen,” significantly more than [...]

With the rise in adopting Facebook as a key social marketing tool, retail marketers have created a fan or brand page but are now asking how do I grow my fan base.
Try creating a facebook application that involved giving a gift.  Burger King did this so well and other have followed.  To learn more, contact [...]

In May 2009, Facebook became the most popular US social networking site. According to comScore, Facebook totaled 70,278,000 unique visitors.
Here’s the question -  how can you retail shopping centre benefit from even connecting with 1% of Facebook visitors.
Which leads to question #2, what is your retail marketing presence on Facebook?  Do you have a fan [...]

I attended a fantastic one day marketing brainstorming session hosted by retail marketers with a client yesterday.  The Dotfusion Online Marketing design and AE team were present to provide web marketing strategy and ideas. Thought provoking probing questions we asked of the group on many categories.
When asked to think of various session topics that a [...]

According to eMarketer Magazine, they say one thing’s for sure that retail marketing professionals should note —teens and young adults love sending text messages.
According to Deloitte, millennials were more likely to use SMS texting features than any other age demographic.  The stats tell all.