Author: Yvette

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Yorkdale’s BTS Module Continues to Be Recognized

August 26, 2009 – Just today Dotfusion Interactive Marketing received recognition on the Best Web Gallery site.  In two weeks, that’s two sites that applaud the Dotfusion efforts!  See the Yorkdale BTS module for yourself. Link to this post!

Want to make your emails viral?

August 19, 2009 – Every retail marketer who does an online promotion now requests that they want a viral campaign as though it’s a product.  Allow me to clear the air,  I must tell you all that going “socially viral” is as result of… Read More

Yorkdale Set’s The Stage Again with Back To School Module

August 12, 2009 – Dotfusion Interactive and Yorkdale Shopping Centre launched an interactive online module to display back to school styles! The module setting takes place in front of the high school locker area allowing users to scroll through fashions as though they’re going… Read More

Is Social Marketing Effective?

July 30, 2009 – A word of guidance to all retailer marketers, please take time to define your goals in the social media space, be realistic and familiarize yourself with the “language and feel” of the space. The article Social Media Best Practices in… Read More

New Look, New Usability, New Reason To Use Yahoo.com US!

July 21, 2009 – Yahoo.com just released a fully-redesigned homepage.  Search field is more prominent, the page overall is less cluttered and best of all you can stream RSS feeds. The “My Favorites” section, down left hand side that when moused over a window… Read More

Teen’s – Vibrant Mobile Video Viewers

July 15, 2009 – Retail marketers should consider doing mobile.  Texting is the biggest mobile data activity, but it’s far from the only one. Teens make up 20% of the mobile video audience, at 18% penetration. Teens are voracious mobile video viewers. They spend… Read More

Give A Gift on Facebook

June 25, 2009 – With the rise in adopting Facebook as a key social marketing tool, retail marketers have created a fan or brand page but are now asking how do I grow my fan base. Try creating a facebook application that involved giving… Read More

Facebook Tops Social Marketing Sites

June 17, 2009 – In May 2009, Facebook became the most popular US social networking site. According to comScore, Facebook totaled 70,278,000 unique visitors. Here’s the question –  how can you retail shopping centre benefit from even connecting with 1% of Facebook visitors. Which… Read More

Keeping Up With The………Kids!

June 11, 2009 – I attended a fantastic one day marketing brainstorming session hosted by retail marketers with a client yesterday.  The Dotfusion Online Marketing design and AE team were present to provide web marketing strategy and ideas. Thought provoking probing questions we asked… Read More

How to Do Well to Hook in the Young Market

June 5, 2009 – According to eMarketer Magazine, they say one thing’s for sure that retail marketing professionals should note —teens and young adults love sending text messages. According to Deloitte, millennials were more likely to use SMS texting features than any other age… Read More

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