Retail Marketing - Shopping Center Marketing

Is your small business tracking your web site’s analytics? Wondering where you should start? Well, I came across a great article to help you get started.
First off, you’ll need to install tracking software. It’s usually only a matter of installing a bit of javascript in the footer of your site’s design. If you don’t know [...]

The NDP Group is reporting that Google’s Android mobile device operating system has taken over top spot in sales for the second quarter of 2010. Blackberry’s OS market share (based on new sales) has dropped 9% from last quarter while Apple’s iPhone took 22% of the share.
As the mobile devices become more and more powerful, [...]

Pepsi is going retro with a remake of their 1995 Super Bowl advertisement, “Diner”. This time it’s Pepsi Max taking on Coke Zero.
Pepsi is following in the footsteps of Coca-Cola’s remake of the “Mean Joe Greene” advertisement during the 2009 Super Bowl.
Analysts say people love the funny, spirited rivalry of the decades-old cola wars and [...]

A Swiss-led experimental solar-powered plane has just completed it’s first 24-hour flight. This is a giant leap forward in “green technology” but we are still a ways out from seeing it replacing conventional jet propulsion.
The team says it has now demonstrated that the single-seat plane can theoretically stay in the air indefinitely, recharging its depleted batteries [...]

It is not often you hear about a major turnaround for a retail company. However, Pier 1 looks to have done just that. After heading for bankruptcy just three years ago, they have made a tremendous comeback with a new CEO and strategy.
As new merchandise arrived, the retailer recognized that it needed to pull consumers [...]

Hate trying to find that parking spot and finding the correct amount of change for the meter? Well, there is hope. San Francisco-based Streeline has developed new technology that allows commuters to use their mobile phones to find a parking spot as well as pay for it.

I came across this great augmented reality experience today during my web travels. It is called Fashionista. Basically, it lets users try on their clothing without leaving the front of their computer. It is a tremendous way to engage users on a web site. Check out a preview below:

With the emergence of Apple’s iPad, Amazon has taken another look at their pricing structure for their own device, the Kindle. Amazon was paying $12 to $13 per digital book and selling it at the $9.99 price point. They were obviously looking to capture most of the e-book device market share but we could not [...]

The McDonalds/Starbucks coffee war has taken another step forward. McDonalds has announced that they will soon be offering free Wi-Fi access at most of their U.S. locations. Many are seeing this as a direct challenge to Starbucks, who currently offers paid Wi-Fi access at most locations.
Read more at MSNBC.com »

Social media is making a large impact this holiday shopping season. According to a recent comScore poll, 28% of online shoppers said that social media, like Twitter and Facebook, influenced their purchases.
Social media really appears to be emerging as an important marketing channel this holiday season. Its emergence is being driven by increased consumer adoption [...]