Author Archive for Riley Archive Page
Facebook on Track for $1 Billion Revenue This Year
Published by Riley March 3rd, 2010 in Advertising, Measurement, Online Advertising, Social Media, Social Networking.According to figures released yesterday by the Facebook focused blog insidefacebook.com, made upwards of $700 million in 2009 and is expected to reach a phenomenal $1 billion in revenues in 2010.
Year over year, Facebook’s revenues have typically doubled, from $150 million in 2007 to around $300 million in 2008 and so on.
Read full story here.
Twitter Hits 50 Million Tweets Per Day
Published by Riley February 24th, 2010 in List Growing, Measurement, Social Media, Social Networking.Twitter revealed on Monday that it officially reached 50 million tweets per day, excluding the count of spam messages made by robots. That is a record for the microblogging service.
The tweets increased by 1400% last year, amounting to 35 million messages daily. Today we have a total of 50 million tweets per day, equivalent to [...]
Virtual Makeup Mirrors
Published by Riley February 16th, 2010 in Fashion, Innovation, Personal Shopping, Technology, Virtual world.Shiseido’s has wowed the public in the past with their range of make-up that is capable of turning any plain Jane into a stunning beauty, but today they provide that wow factor via a different route - the Digital Cosmetic Mirror. This device allows users to test make-up without having to so much as use [...]
Handmade Shoes, Designed by Consumers
Published by Riley February 10th, 2010 in Consumer Brands, Design, Fashion, Innovation, Mobile Shopping, Personal Shopping, eCommerce.‘Shoes of Prey’ is an Australian website where die hard shoe fans can design/create their very own pair of dream shoes. When you hunt for the perfect pair of shoes, you typically already have a pair in mind. Avoid disappointment when retailers cannot provide you the shoes of your deepest desires because ‘Shoes of Prey’ [...]
What are people buying right now?
Published by Riley February 3rd, 2010 in Advertising, Measurement, Mobile, Mobile Marketing, Mobile Shopping, Personal Shopping, Retail Marketing, Shopping Center Marketing, Social Media, Social Networking, eCommerce.Spin off of Twitter’s question “What are you doing?” Now we get to see your credit card transactions! Good idea?
As the Internet matures, slowly but surely everything we do in the real world is going social. But there’s a limit to how much information we can explicitly share on all the various services. A new [...]
Gap Canada protects shoppers against future price drops
Published by Riley December 16th, 2009 in Consumer Brands, Personal Shopping, Websites, eCommerce.Shopping on a budget during the holidays can be difficult. Sprize is a customer loyalty rewards program launched by the Gap to help shoppers make the most of their money
Shoppers can sign up for a free Sprize account at participating Gap stores for an opportunity to collect SprizeMoney. SprizeMoney is automatically accrued in a customer’s [...]
Email Marketing - Effective Means to Boost Revenues
Published by Riley December 9th, 2009 in Direct Mail, Email Marketing, Retail Marketing.I recently read a great article about how to make your email campaigns more effective. Here are a few of the highlights…
Immediate promotion: E-mail marketing schemes are so lucrative that business owners get allured by such benefits and it is one of the most popular advertising techniques that gives instantaneous promotion within a limited time.
Instant [...]
Meet Stranded Travelers Via Twitter
Published by Riley December 2nd, 2009 in Mapping, Mobile, Social Networking, Technology.There is nothing more excruciating than having to wait at an airport lounge for hours on end while weather conditions better and you can finally depart. If that situation ever rises its ugly head again, this new Twitter-based service might just alleviate things slightly.
http://www.boarding.fr/
In essence, through Boarding you can send a tweet which will allow [...]
Squeeze Page vs. Landing Page
Published by Riley November 25th, 2009 in Uncategorized.Many who are marketing on the internet still confuse the roles of a squeeze page vs. the landing page. In some circles they are regarded as one in the same but the fact is they serve two completely different roles. Both are used to attract customers online but that is where the similarities end. Whereas [...]
Twitter For Entrepreneurs
Published by Riley November 18th, 2009 in Social Networking.Toronto-based Sprouter.com is an online community that allows small business owners and entrepreneurs to swap links, ask questions and share ideas with their peers. Whereas most social networks focus on connecting users with people they already know, the premise behind Sprouter.com is that it’s often the people one hasn’t yet connected with—but who share common [...]


