Retail Marketing - Shopping Center Marketing

Many are asking the question of who can manage their Interactive marketing budgets responsibly? Most interactive companies like to get their hands on the whole business as opposed to fulfilling a present need.
Companies have found themselves inclined to keep all their interactive services under one roof to avoid having information all over the place. [...]

Press send and it will all be all over with, or will it? Successful email marketers use many best in class practices to turn out one campaign. The question by many is why do we have to do that to be successful in attaining our online marketing goals?
Many companies have invested in tools for [...]

In marketing it has been always said to play the law of averages. The more you put out the more you will get back. This holds true for most things but for email campaigning running lean and mean with no fat is the way to go.
Healthy subscriber lists lead to healthy responses and conversions on [...]

Retailers of all magnitudes are waiting with bated breath to see what 2009 will bring. Although some wait there are few who have ascertained that interactive marketing is the way to go. If that is the case many ask where do we find the money to add to this budget? There is no definitive answer [...]

Online retail sales in Canada are growing. The amount of money spent on Online Media Sales is set to increase by 28.8% over the next four years. Traditional retailers are fast becoming the most dominant online retailers, “selling both necessities and discretionary items” to a broader consumer base.
Le Quan Truong
Manager, Internet Marketing
Sears Canada Inc.
The big [...]

You can’t beat award shows for the after parties and all that come with them. Most importantly the networking aspect. I recently attended the Canadian New Media Awards and was impressed not by the amount of people but the quality of the contacts who where there.
Inspiration is good and when we can hone in [...]

Value added promotion has been around forever and has reared its head in many different manifestations like the barter system and contest promotion.
A lot of times we have a notion that it is better to focus on your own brand and not involve others in the building of your brand but more importantly sustainable industry.
Some [...]

Salesforce is more than an Internet sales tool. It opens up the opportunity for you as a small business owner to major corporation to best manage your clients and potential clients.
Integration is key. Salesforce allows for integration with other tools. Out of the box Salesforce works great but you can really boast up your [...]

The marketplace is volatile and unstable at the moment. I have not said anything you haven’t been hearing for months. Let’s be realistic here, “The show must go on”, or all our “what if’s” could be a reality.
We all need to be proactive and not just reactive to the trends that face all of [...]