Author: Jason
Who Can Manage Our Interactive Budget Responsibly?
January 21, 2009 – Many are asking the question of who can manage their Interactive marketing budgets responsibly? Most interactive companies like to get their hands on the whole business as opposed to fulfilling a present need. Companies have found themselves inclined to keep… Read More
Optimizing Your Email Marketing, The Value of an Agency
January 15, 2009 – Press send and it will all be all over with, or will it? Successful email marketers use many best in class practices to turn out one campaign. The question by many is why do we have to do that to… Read More
Less is More, Put Your Subscriber Lists on a Diet
January 7, 2009 – In marketing it has been always said to play the law of averages. The more you put out the more you will get back. This holds true for most things but for email campaigning running lean and mean with no… Read More
What Will 2009 Bring?
December 18, 2008 – Retailers of all magnitudes are waiting with bated breath to see what 2009 will bring. Although some wait there are few who have ascertained that interactive marketing is the way to go. If that is the case many ask where… Read More
Online Retail in Canada is Growing
December 10, 2008 – Online retail sales in Canada are growing. The amount of money spent on Online Media Sales is set to increase by 28.8% over the next four years. Traditional retailers are fast becoming the most dominant online retailers, “selling both necessities… Read More
Award Shows & Business
November 20, 2008 – You can’t beat award shows for the after parties and all that come with them. Most importantly the networking aspect. I recently attended the Canadian New Media Awards and was impressed not by the amount of people but the quality… Read More
Value Added Business
November 13, 2008 – Value added promotion has been around forever and has reared its head in many different manifestations like the barter system and contest promotion. A lot of times we have a notion that it is better to focus on your own… Read More
Make Salesforce Your CRM Tool of Choice
November 5, 2008 – Salesforce is more than an Internet sales tool. It opens up the opportunity for you as a small business owner to major corporation to best manage your clients and potential clients. Integration is key. Salesforce allows for integration with other… Read More
The Show Must Go On
October 29, 2008 – The marketplace is volatile and unstable at the moment. I have not said anything you haven’t been hearing for months. Let’s be realistic here, “The show must go on”, or all our “what if’s” could be a reality. We all… Read More