Author Archive for David Archive Page
SEO – Tying it all together
Published by David January 14th, 2009 in Advertising, Retail Marketing, Search Engine Marketing, Shopping Center Marketing.A lot of companies are spending more and more money on SEO, in an attempt to drive more traffic toward their sites, and ultimately driving more sales. I guess the question everyone is asking is how do I do this too, and how much will it cost? Surprisingly there are a lot of [...]
I Scream, you scream, we all scream for U-Stream
Published by David January 6th, 2009 in Advertising, Innovation, Interactive Advertisement, Online Advertising, Retail Marketing, Shopping Center Marketing, Social Media, Technology, Websites.Have you ever wanted to run your own television or radio station? Check out this super cool tool that I learned about recently that I think you will all love.
This is one of the most promising new tools on the Internet in my opinion. It allows any user with a webcam or stream, [...]
Blogging for SEO – Is your business actively publishing content that promotes “Search-ability”.
Published by David December 17th, 2008 in Consumer Brands, Interactive Advertisement, Social Media, Technology, Uncategorized, Virtual world, Websites.Many companies do not understand the keys mastering SEO, and do not realize that they could make some very simple changes that could result in some large increases in site traffic volume. There are many factors that contribute to your strength in search engines. Four areas that you can make basic changes to [...]
Going Mobile
Published by David December 10th, 2008 in Advertising, Email Marketing, Innovation, Mobile, Mobile Marketing, Mobile Shopping, Retail Marketing.More and more retailers are seeing the importance behind marketing through mobile channels. Currently about 30% of people access email campaigns via their mobile device before opening the email anywhere else. These are the people who are grabbing their email on the way home from work usually, or are out shopping already and staying on [...]
The Cost of Selling – Going High Tech to Trim The Fat Out of Marketing
Published by David December 3rd, 2008 in Advertising, Consumer Brands, Direct Mail, Email Marketing, Innovation, Measurement, Online Advertising, Retail Marketing, eCommerce.In times of economic downturns businesses will always find creative ways to market themselves in more efficient ways. Some will turn to printing on differnet materials to save, but the truely smart and savy marketers will turn to new technology to reach out to their customer base at a fraction of the cost.
Today the retail [...]
Shopping Mall 2.0 – Retail Embraces High-Tech Marketing
Published by David November 27th, 2008 in Fashion, Innovation, Interactive Advertisement, Personal Shopping, Retail Marketing, Shopping Center Marketing, Technology.“Mirror, Mirror (with the holographic superimposed image) on the wall, what is the fairest outfit of them all?”
Now you can get answers to these questions by stepping up to one of the coolest pieces of technology to hit the retail market in years. Meet the Interactive Mirror @ Bloomingdale’s of Manhattan. This 3 [...]
All Aboard Google’s Cool New Transit Tool
Published by David November 19th, 2008 in Mapping.In a world where everyone is going “green”, the importance of an easily accessible public transit becomes greater. People’s hesitancy to take the plunge into public transit is usually harbored by the fear of having to dig through maps and schedules.
I personally am a car owner, but have recently decided to start “riding the [...]
It’s Good to be Flexible – Working with Agility CMS
Published by David November 17th, 2008 in Advertising, CMS, Websites, eCommerce.We have recently partnered with a local technology company and their product, the Agility Content Management System. At first, I was a little apprehensive about working with a CMS because the ones we had worked with in the past were very ridged and unforgiving, causing us to conform our creative vision to the limitations [...]
Getting Trendy… Google Trends – Staying up on current events
Published by David November 12th, 2008 in Advertising, Demographics, Innovation, Measurement, Search Engine Marketing, Websites.
One of Google’s newest and coolest additions to Google Labs is “Google Trends”. www.google.com/trends
Google Trends is a search trend report tool that shows the most popular search terms on Google within a user-specified period of time.
You can also compare two search terms for their relative strengths. For example, if you search [...]
FREE 411 from Google – Connecting people with your business at zero cost. 1-800-GOOG-411
Published by David November 5th, 2008 in Design, Mobile Shopping, Reviews, Uncategorized.Google, notorious for offering amazing free services, has yet again come up with a free solution that is bound to take the communication landscape by storm. GOOG-411 was released out of beta in late 2007, and has yet to get the attention it deserves.
Google’s “GOOG-411”, a service which draws data from the Google Local [...]


