Author: Margaret
Online Retailers Embrace Word Of Mouth via User Reviews
February 19, 2007 – Taking a tip from MySpace and Amazon, e-commerce sites are letting customers post comments, reviews and photos. Macy’s opened its sites to customer reviews six months ago and now gets 350 reviews a day: The site has become a social… Read More
5 Steps to Successful Video Advertising
February 16, 2007 – Q. Will online video change the marketing landscape? A. Yes– big time. Fueled by user demand, online video is rapidly shifting from “mindless entertainment” to a bona fide information source and marketing tool for companies of all kinds. Here are… Read More
Fashionistas, Foodies Get Their Own Social Networks
February 12, 2007 – Social-networking sites are evolving from general interest destinations, such as MySpace, to cater to an ever-growing field of niche interests. Read about IQONS, an international social-networking site devoted to the fashion industry. [Read more at marketingvox.com]
Avoiding the Most Common Web Analytics Pitfalls
February 8, 2007 – Here’s a checklist for how to successfully create a culture of analysis within your organization and avoid the seven most common Web analytics pitfalls. [Full story at clickz.com]
3 Steps to Customized Landing Pages
February 5, 2007 – Want a simple and effective way to increase conversions and average order value? Send visitors to targeted landing pages — pages that behave as though they know just what the visitor is seeking — without having to create those landing… Read More
Faux Super Bowl Ads Find Online Channels
February 5, 2007 – Six “Web 2.0″ companies that cannot afford the Super Bowl TV media buy are instead posting their :30 spots online via a dedicated YouTube channel. Check out these “faux” spots and the real ones & vote for your favourites. [Full… Read More
What Works, and What Doesn’t, in Online Marketing
February 3, 2007 – Online marketers were asked what marketing tactics worked for them in 2006 and what they expected to concentrate their time and spending on in the months ahead. Here’s the word from the trenches. [Full story at eMarketer.com]
41% of shoppers less likely to shop stores after bad online experience
January 31, 2007 – An increasing number of online consumers say that a bad online shopping experience at a multi-channel merchant makes it less likely that they’ll shop the same retailer’s stores. Get the survey details. [Full story at internetretailer.com]
Less is more for NET-A-PORTER
January 30, 2007 – NET-A-PORTER was emailing some customers up to ten times a week. They recently consolidated communications so that customers only receive two emails a week. These emails are automatically generated and take into account users’ specific interests and preferences. Read on… Read More
Podcasting Has Powerful Marketing Potential
January 25, 2007 – What are the best business applications for podcasting? Read what Lisa Wehr, founder and CEO of OneUpWeb has to say. [Full story at chiefmarketer.com]